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How the RSA is delivering great customer experiences to its financial services users
Manage episode 315312823 series 2499278
Content provided by The Digital Lighthouse - The Softwire Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Digital Lighthouse - The Softwire Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Digital Lighthouse Jen Dallas (Softwire) On this week's Digital Lighthouse, Zoe Cunningham is joined by Jen Dallas, Head of Digital UK and Ireland at RSA Insurance. Jen talks about the work she and her team have done to develop customer experiences across their platform. She explores the RSA's use of user testing, research and leadership to help create huge efficiency gains, and what has been valuable for the RSA's position in the financial services sector. Jen Dallas is the Head of Digital at RSA Insurance, where her current focus is on delivering ecommerce growth and strategically aligned, customer-centric product developments. She has spent the past 15 years honing her skills in the travel and insurance sectors, using her expertise to solve business problems through digital solutions, driving online adoption.
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Manage episode 315312823 series 2499278
Content provided by The Digital Lighthouse - The Softwire Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Digital Lighthouse - The Softwire Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Digital Lighthouse Jen Dallas (Softwire) On this week's Digital Lighthouse, Zoe Cunningham is joined by Jen Dallas, Head of Digital UK and Ireland at RSA Insurance. Jen talks about the work she and her team have done to develop customer experiences across their platform. She explores the RSA's use of user testing, research and leadership to help create huge efficiency gains, and what has been valuable for the RSA's position in the financial services sector. Jen Dallas is the Head of Digital at RSA Insurance, where her current focus is on delivering ecommerce growth and strategically aligned, customer-centric product developments. She has spent the past 15 years honing her skills in the travel and insurance sectors, using her expertise to solve business problems through digital solutions, driving online adoption.
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