A Marketing Pro Still Made This Simple Mistake | SWW170


Manage episode 293355460 series 2807594
By Joel Erway. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

I recently had a call with one of our Mentorship clients, and we were talking about their messaging. Mind you, he is not new to the space. This guy is an extremely seasoned marketing pro. And yet, he found himself having trouble getting applications.

Today we’re tackling marketing vs. sales funnels and how to target ideal clients who have an urgent need for a solution and are ready to purchase your offer, rather than just showing interest.

You’ll Discover
  • 100 opt-ins and 0 applications. What’s the problem here? [3:28]
  • Marketing and sales are NOT the same thing [3:58]
  • Why the ASK Method is not helpful for developing an offer [4:40]
  • Determining low-intent leads and sales-qualified leads [6:20]
  • The struggle of converting leads from NQL to SQL vs developing a solid sales offer [8:05]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

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186 episodes