How to Make Competitors Irrelevant | SWW159

13:17
 
Share
 

Manage episode 287013740 series 1378596
By Joel Erway. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

How do you set yourself apart from competitors who are offering something similar to you?

Some business owners will get stuck selling something as a commodity. Doing this is like tossing it into a pool with a hundred other similar offers available, causing it to lose its value.

In this episode, I cover how you can increase your value by selling your knowledge as a solution, rather than a commodity.

You’ll Discover
  • How and when does price comparison come into play? [6:37]
  • Using your unique mechanism to charge what you’re worth [7:52]
  • Unique solution vs. commodity [8:11]
  • How I came up with my own unique mechanism when I was in sales [8:56]
  • If you are constantly running into objections, you need to change something on your end [9:50]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

182 episodes