Short Sales Cycles vs. Long Sales Cycles | SWW174


Manage episode 295596506 series 1378596
By Joel Erway. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

I don’t know about you, but I am all about simplicity.

When it comes to optimization, I prefer to speak directly to someone who is ready to make a decision. Keep the feedback loop short and sweet.

The longer the sales cycle, the more variables you have to consider.

In this episode, I’ll give you my two cents about why I prefer shorter sales cycles and how they can benefit you too.

You’ll Discover
  • Benefits of a short sales cycle [5:08]
  • Why I’m an advocate for short sales cycles [5:47]
  • You might not reach the largest market, but that shouldn’t be the goal [7:06]
  • What you should focus on when building a lifestyle business [7:48]
  • The downside of long sales cycles [9:05]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

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182 episodes