Manage episode 285209443 series 1378596
I had a conversation with my buddy Cole Gordon recently, and we were talking about how to get people interested in offers within the marketing niche.
He gave me some great insights that I want to share with you.
Over time, your promises are going to evolve in the marketplace. The #1 thing you absolutely need to do is get to know your audience. What have they tried in the past, and why weren’t they able to get the results they want? How can you meet them where they’re at, and offer them something they need?You’ll Discover
- The evolution of how internet businesses were built for certain needs [6:00]
- What’s the “baseline”? [7:27]
- How Carvana took car sales to the next level [8:15]
- Even if you’re selling the same thing, a new offer can help your business reach new heights [9:00]
- Knowing your audience: what have they tried and failed? [10:20]
...And much more!Helpful Resources
For a full transcript of this episode, visit our blog.
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