Manage episode 210975364 series 2376276
In this episode of the Solving for B° Podcast Bo Bothe, Jonathan Fisher and Leslie Rainwater of BrandExtract discuss the many issues that can be uncovered and solved in the branding process. They offer insight into why branding should be considered a business solution and tell you why thinking of branding as simply a communication strategy is the wrong approach. They'll also provide some examples of situations that indicate a need for a rebrand. We hope you enjoy!