Manage episode 282004870 series 2425476
Today it's just me and you, discussing - what is branding?
A brand is nothing but a promise delivered; therefore, building a brand has to be the core of your company, line, or even yourself. A brand can create and stand for loyalty, trust, faith, premium-ness, or mass-market appeal, depending on how the brand is marketed, advertised, and promoted. Your brand is supposed to have an identity and personality, name, culture, vision, emotion, and intelligence.
So listen in to learn:
Your problem isn't knowledge, your problem is your consistency. How can you keep your consistency and stay on the curve? Establish your x-factor and stand out. Why somebody will hire and choose you?
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