247: Nick Green / Building Thrive Market and the Value of Failure


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His early life was so “perfect” Nick Green says he was too afraid to take risks or to fail. He was lucky, a business concept found him during college and forced him to learn resilience and the value of failure. Once he overcame that fear, the world of possibilities opened up to him! Now he is building a mission driven business ThriveMarket.com. What does it take to thrive in life? A good place to start is your nutrition. Nick has devised a way to make healthy organic food accessible & affordable. He failed his way to success and shares his gems of advice about leaning into fear, the struggles of the unknown and the triumph of getting help people either through education or healthy food with Joe De Sena in this episode.


“Unlearning” can be a key to success Stop worrying about failing If your really struggling you may be on the right path Identify your weaknesses and build your team to fill them Lean into fear


Thrive Market https://thrivemarket.com

This episode of Spartan Up! is brought you by Luminox, the Official Timing Partner of Spartan Race. Luminox is the watch brand of choice when it comes to overcoming tough obstacles where "every second counts”. Visit www.Luminox.com and use code SPARTAN10 to get 10% off your next order.


0:00 Sefra Alexandra, Johnny Waite, Col. Nye & guest host Lonnie Mayne intro this episode

1:52 Luminox Break

2:15 Interview with Nick begins in the hills of Malibu

4:00 Environment of the family of an entrepreneur

5:00 Accidental entrepreneurship

6:45 Failing your way to success

9:00 The emotional pain of the fear of failure

10:30 Unlearning the emotional pain

11:25 Luminox Break

11:40 Being a domesticated animal

13:30 Thrive Market= Costco meets Whole Foods

15:00 Gut level decisions

18:15 Customer acquisition & profitability

21:40 Panel discusses Nick’s advice


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Producer – Marion Abrams, Madmotion, llc.

Hosts: Joe De Sena, Sefra Alexandra, Johnny Waite, Col. Nye & Guest Host Lonnie Mayne

Synopsis – Sefra Alexandra

Production Assistant - Andrea Hagarty

© 2019 Spartan

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