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Breaking the Hype Cycle
Manage episode 321721016 series 2860880
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There's a unique quirk to the games industry where marketing and development can work against one another. Especially with larger releases, the more information is kept from the public the better the overall reception might be. This week Tony and Angel are joined by Alex to discuss their history with succumbing to the hype, diving into examples that found success regardless, and even sharing some tips on how to break the hype cycle entirely.
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