461 FBF: Converting Sales With Better Copywriting with Jon Benson

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By Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today's Flash Back Friday comes from Episode 287, originally published in July 2017.

Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%.

Key Takeaways:

[1:33] The power of the word "you"

[4:48] How one word can change the dynamic of your copy dramatically

[7:05] The big secret of copy writing to influence your customers

[9:58] How you create your customer avatar that you write your copy for

[11:16] THE biggest problem advertisers have today

[13:58] People want to follow people who have the guts to take a position

[18:02] Honesty is missing in copy writing today

[21:36] The importance of modality marketing

[24:01] Even the decisions we make that we think are rational are driven by emotions

[29:37] Jon's challenge that will help you double your online sales

Website:

www.Sellerator.com

351 episodes