405 FBF: Maximize the Power of Webinars with Steven Essa


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Today's Flash Back Friday comes from Episode 199, originally published in May 2015.

Steven Essa started out as a broke musician and now has done over $8 million in webinar sales. He shares some fantastic tips on how to make a great 60 minute webinar presentation, utilizing other people's marketing lists to generate sales, and much more on today's episode.

Key Takeaways:

[1:35] Steven talks a little bit about his story.

[5:40] Doing your webinars live brings a more natural message to the audience.

[7:00] A product $1,000 or less, it's a 60 minute webinar. If it's more than $1,000, then it's 90 minutes.

[14:10] You want to have between 3 to 5 steps and really break it down so the content is simple.

[21:00] Steven explains how he closes the deal in a webinar.

[26:25] How do you get people to your webinar?

[31:05] If you're getting more than a 10% conversion rate, your prices are too low.



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