Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Michael Calvin: How to write a sports book
Manage episode 256909121 series 1924107
Why did he choose to move into authorship?
How has he chosen the subjects for solo projects?
How did the fly-on-the-wall book about Millwall develop?
Becoming part of the team and understanding their problems and insecurities - “It had to be warts-n-all”
Having faith in yourself and self-publishing
The modern battle between the written word and video - “Access is just another product to be commercialised”
Why TV is ‘fast food’ but writing a book is a ‘four-course meal’
How the book about scouting began
Why the title is key? - “You can sell a book on a title”
The importance of questions - having them at the start of the process and do they evolve
What his book on managers taught him
Emphasising the humanity of the individual
The writing process - when to interview, when to write
Selling the book yourself - “don’t underestimate the power of mateship”
Journalists are now brands in their own right
Quality journalism v modern churnalism
The exploitation of young players in No Hunger in Paradise
Has the growth of sports business made the game inhumane?
The Americanisation and corporatisation of football
How the Accrington Stanley management team know 400 supporters by their first name
“Because my dad does” is the essence of football
The purity of non-League football
The tipping point for arrogant clubs who disregard the customer
The art v science debate raging at football clubs
Co-writing books with famous athletes - the honest and pain
Why he had to sleep in Gareth Thomas’ bed when writing his book
The key question about his sexuality and the place he had picked for his suicide