Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Nick Callow: How to run a sports news agency
Manage episode 239640000 series 1924107
What a sports agency does
How the “managed decline” of the newspaper industry has affected their business and the current situation
The increasing demand for video in the past decade
Are words important anymore in sports journalism?
Why the pay problem will lead to a lack of diversity
Has the route to a national newspaper changed?
The shrinkage of local newspapers
The new approach - making a brand of a sports news agency via YouTube and long-form documentaries
The growth of club media on the sports agency model
The assistance they had from the growth of fan channels. And might they expand to be accredited media outlets
The importance of relationships in the agency game and playing the long game
How best to handle scoop
The new generation of journalists who grew up with social media
The British system of embargoes and the US system of access
Gareth Southgate’s success with the media at the World Cup
What type of video content is being ordered from Hayters?
Has the social media age changed reporting orders from newspapers?
Do you have to be entrepreneurial at an agency
The model of buying in a star journalist and syndicating
The differences between US and UK sports journalism models
The personal qualities and skills needed by young journalists in this era
How video is presented for clients