Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Richard Glover: Tennis South Africa's return of service
Manage episode 221037977 series 1924107
The complex environment for South African sport and the growth potential of tennis
Where tennis ranks in the country and its immediate target.
Breaking out of the ‘blazer mentality’ that has hampered South African sport. Why Glover, in his 40s, was a different appointment
His two immediate targets.
Linking early partnerships to participation and grassroots. Ignoring calls to bring over big players for tournaments.
Appealing to the female market. Partnering BNP Paribas with a mentorship targeting to towards black coaches.
Knocking down the perception of tennis in South Africa being “white and elitist”.
The effect of the success of Kevin Anderson and his 'difficult relationship' with the Federation.
Why South African have three men in the top 100 and yet the women’s No1 barely breaks the top 300
The balancing act of being a CEO for a governing body of a national sport
Eating an elephant one spoon at a time.
Spoon 1, Spoon 2, Spoon 3.
The concept of beach tennis and its use in appealing to the young.
The organisation and resources at Tennis South Africa.
Their use of social media and why they are underperforming.
Their digital transformation and CRM solution.
Setting up a national tennis centre for elite players.
The tipping point in five or six years when South African tennis youngsters will start popping up.
The unselfishness of focusing on the “root but not the fruit”.
His frustrations being on the periphery in an agency and the influence he can exert on tennis.
His learnings from being Commercial Director for South African cricket especially the power of perception.
Davis Cup and its strategic importance. Exploiting the new format of the competition.
The gap that will be left when the leading men retire in the next few years.
Tennis as an instrument for social change in South Africa.
The tipping point of creating a champion from the black population in South Africa.
WANT TO HEAR, SEE, READ MORE...
📝 Check out my blog, here
🎙 Listen to my other podcast: Football Indonesia here
📰 Sign up to my digital sport newsletter, here