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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Tim Hinchey: Medals, membership and fast-lane change
Manage episode 242887826 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Topics
His early work at USA Swimming
The issues of modernisation
Communicating with swim parents
Launching into CRM and the content strategy that feeds it
The Olympic Trails and their commercialisation and sponsorship activation
Lessons from being an American at Derby County
The television and live streaming strategy
The importance of top stars in keeping USA Swimming relevant, especially outside the Olympics
How a new swim league is allowing swimmers to create interest and sponsorship
The Olympics restrictions on commercialisation by athletes and how they might change
Safe Sport – how has USA Swimming reacted to Larry Nassar case in gymnastics
The breadth of his role. Being judged on medals but having to care for the recreational
Why swimming may fit perfectly in the modern world
The cost of giving back. Why membership dues have not changed in over 30 years
Why transparency is key for a non-profit
The fast-track learning in a period of significant growth in MLS
USA Swimming’s relationship with para-swimming – “We are supporters on the sidelines”
The Olympics targets and priorities
Leveraging Olympic success to create new fans
94 episodes
Share
Manage episode 242887826 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Topics
His early work at USA Swimming
The issues of modernisation
Communicating with swim parents
Launching into CRM and the content strategy that feeds it
The Olympic Trails and their commercialisation and sponsorship activation
Lessons from being an American at Derby County
The television and live streaming strategy
The importance of top stars in keeping USA Swimming relevant, especially outside the Olympics
How a new swim league is allowing swimmers to create interest and sponsorship
The Olympics restrictions on commercialisation by athletes and how they might change
Safe Sport – how has USA Swimming reacted to Larry Nassar case in gymnastics
The breadth of his role. Being judged on medals but having to care for the recreational
Why swimming may fit perfectly in the modern world
The cost of giving back. Why membership dues have not changed in over 30 years
Why transparency is key for a non-profit
The fast-track learning in a period of significant growth in MLS
USA Swimming’s relationship with para-swimming – “We are supporters on the sidelines”
The Olympics targets and priorities
Leveraging Olympic success to create new fans
94 episodes
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Similar to Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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…
continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
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