EP-324 Creating An Internal Podcast: The Yelpcast Case Study


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Have you ever thought about creating an internal podcast at your company? If not you should. Rob Cressy is joined by Greg Hunter, Senior Sales Manager at Yelp, to talk about their process of working together on the Yelpcast, an internal podcast at Yelp. Greg created the Yelpcast to not only build relationships within Yelp, but to also help share knowledge with others from some of the top executives at the company. Here’s the thing, before becoming the host of the Yelpcast Greg had no prior podcasting experience. In our conversation we talk about the process of launching the podcast, how he landed guests for the show, how he found time to record the episodes, what the response was internally, plus the results he has seen from the Yelpcast. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad): Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com Other Awesome Content: Have you ever wanted to create a podcast but didn’t know where to start? If so head to LaunchingPodcasts.com. I created a step-by-step course to help you easily launch a podcast. Check out the Bacon Sports Podcast Network where we mix together sports, business, and personal development with the goal of inspiring, educating, and entertaining. Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.

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