EP-327 Future of Trading Cards & NFL Draft with Jason Howarth


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If you are a sports fan who grew up collecting sports trading cards then this episode is for you. Jason Howarth, VP of Marketing at Panini America, joins Rob Cressy to talk about the future of trading cards. How has Panini evolved from the late 80’s and early 90’s when kids collected their sticker albums to the current digital era? Jason also shares insight into Panini’s marketing philosophies, how they build and engage their community on social, plus the amazing things they did around the NFL draft involving players. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad): Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/ - Website: www.baconsports.com Jason Howarth - Twitter: @sportsmktgguy - Twitter: @PaniniAmerica Instagram: @paniniamerica - Website: www.paniniamerica.net Other Awesome Content: Have you ever wanted to create a podcast but didn’t know where to start? If so head to LaunchingPodcasts.com. I created a step-by-step course to help you easily launch a podcast. Check out the Bacon Sports Podcast Network where we mix together sports, business, and personal development with the goal of inspiring, educating, and entertaining. Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.

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