How to Start a Coaching Business With Marc MaWhinney | SOBY 062

Stand Out Be You

Do you love helping others become their best selves? Are you passionate about guiding people to success? If this sounds like you, you might be a great fit for a coach…and today’s guest is here to tell you why you should consider it!

Today on Stand Out Be You, we’re here capturing the story of Marc MaWhinney, who’s passionate about helping coaches build successful businesses online. He’s helped thousands of people jump-start their businesses, and his Facebook community boasts over 16,000 active coaches.

Whether you’re a coach who’s just starting a coaching business or looking to grow your existing one, you’ll definitely want to hear his insights!

Starting a Coaching Business—the Right Way

You have to cut through the noise online…if you’re the type of coach who thinks, “Oh I’ll post on Facebook once a week or even once a day,” and you think it’ll be enough—well, it probably won’t be enough.

What does it really mean to be a coach? At the most basic level, we’re looking for someone with experience, a guide who can help us get our lives in order. But in recent years, the term “coach” has been elevated to almost unreachable levels…to the point that some of us may even envision a wizened guru atop a mountain!

But the truth is that coaching isn’t some magical career or something that only certain people have the ability to do. And according to today’s guest, there are many people who absolutely could be coaches, making a living by guiding people to success. On the podcast, Marc explains how he got his start in the coaching world, and why he firmly believes that coaching is something anyone should try.

Beyond this, Marc shares his secrets on getting clients through the door—without relying too heavily on advertising and social media. (Yes, you heard that right!) According to Marc, it’s most important that your audience comes to know, like, and trust you in a candid and natural way.

When it comes to starting a coaching business, it’s all about creating your own platform, and building a community around your business on your own terms…and this episode will show you how to get there!

Listen On to Find Out:

• What it really takes to be a coach in the online world of today
• Why social media isn’t always the most stable foundation for a business
• Everything you should know before starting your coaching business
• What a “barbeque pitch” is, and why you need to have one
• Marc’s best practices for posting frequency on social media

Get Started With Stand Out Be You!

If you’re looking to start a business online—coaching or otherwise—don’t forget to join us in the Stand Out Be You community on Facebook! Whether you’re starting out with some New Year’s Resolutions or just hoping for a fresh start in the middle of the year, we’re here to help each other collaborate and make business connections on social media.

Plus, if you’re not sure how to connect with your target audience on social media, we’re here to help you grab your prospects’ attention with a focused message. Check out our five-step process to market your message here to get your messaging lined up!

Resources

If you’re starting a coaching practice and want to learn more about what Marc does, or to connect with him online, reach out to him at the resources here. (Plus, you’ll definitely want to check out Marc’s coaching program—and to get 10 new clients in just 90 days! His “no fluff, no filler” process is a great way to get started, so check it out below.)

• Natural Born Coaches Website
• Natural Born Coaches Facebook
• 10 Coaching Clients in 90 Days Program

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