How to Scale Your Direct to Consumer Strategy
Archived series ("Inactive feed" status)
When? This feed was archived on January 06, 2019 01:26 (). Last successful fetch was on October 31, 2018 00:57 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 217695243 series 2302204
From working as a cog in the machine of journalism to a reputable editor of national newspapers, Natasha Courtenay-Smith has done it all. Founder of Bolt Digital, Natasha examines her clientele’s social media strategy and gives advice to those seeking guidance in the world of advertising.
You can catch the full video version of this episode here and from her vlog.
“Your first job as an advertiser is to stop the scroll.”
-Natasha Courtenay-Smith
Like the podcast?
Subscribe on iTunes
Times Stamps:
4:31 Natasha Courtenay-Smith story, coming up through journalism
7:15 The birth of Bolt Digital
10:15 Critiquing of bad branding that can lose you money
11:39 The nine-step process of direct to consumer of online e-commerce brands
15:15 Why you need an integrated approach to advertising to be successful today
21:20 Boosted posts and building a
31:19 Figuring your algorithm
36:37 Tip: Know your audience
41:43 Working with Bolt Digital
46:56 Q&A
Resources:
Connect with Natasha Courtenay-Smith:
13 episodes