Mark Gainey (Strava) - How Strava Found its Niche

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By Stanford eCorner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Mark Gainey is the co-founder and executive chairman of Strava, a platform where more than 50 million athletes around the world track their workouts and compare their stats. In this talk, he explains the “inch wide, mile deep” strategy that informed both Strava and his previous startup, Kana Communications. He explores how, by first focusing intently on the niche category of passionate road cyclists, Strava earned a credibility that ultimately allowed the company to scale into many other sports.

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