Pitch to Their Pain Points - Catherine Berman (CNote)

Manage episode 190823427 series 1714387
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
CNote Co-Founder Catherine Berman discusses how listening carefully and understanding the needs of customers helped her redefine a service they didn’t want into a one they desperately needed. While working to get homeless people jobs at large companies earlier in her career, Berman found greater success by telling employers she could help address their diversity issues.

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