Understanding Our Need for Autonomy - Rich Barton (Zillow Group)

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Zillow Group Co-Founder Rich Barton describes how the desire for direct access to information is the underlying reason why consumer-facing platforms like Expedia and the various real-estate sites in his group have succeeded. Regardless of industry, people want facts that will allow them to make their own decisions, especially in deeply personal areas like finance and leisure, Barton says.

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