Ep: 005 - Sam Saltis - Core dna - SaaS & Dynamanic Content

Startup Boston Podcast: Entrepreneurs | Investors | Influencers | Founders

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Sam Saltis moved to Boston from Australia to start his second company, Core dna. Sam spent over ten years working for one of Australia’s largest banks before getting his MBA and deciding soon after, in 2000, that he was going to start his own business. It started off as a consulting business that then morphed into building websites for businesses. That company, bwired, continues in Australia as CoreDNA was started as a separate company in Boston after seeing the demand for the product getting larger than the services business, and the ability for the SaaS product to scale. Core dna allows you to manage all of your digital properties and applications from one dashboard that is production ready and without the need to re-platform in the future.

In this episode, Sam shares amongst other things:

Why he chose Boston to start Core dna

What he calls startup 1.0

How he got through those moments of self-doubt

The benefits of SaaS

The effects of dynamic content

The risks of over designing the UX

His advice to first-time founders

What makes the Boston startup scene unique

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Get in touch with feedback, ideas, or to say hi: nic {AT} startupbostonpodcast [DOT] com

Music by: Broke For Free

42 episodes