Ep: 007 - Andy Levitt - The Purple Carrot - Starting a Subscription Based Business

Startup Boston Podcast: Entrepreneurs | Investors | Influencers | Founders

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7+ y ago 42:30

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Today I sit down with Andy Levitt, the founder and CEO of The Purple Carrot. Founded in 2014, The Purple Carrott is a plant-based meal kit that Andy started after seeing the lack of a plant-based meal kit being offered by the current players in the national meal kit space(Plated, Blue Apron, Hello Fresh). Purple Carrot ships its subscribers all of the raw ingredients they need to cook two to three dinners every week with recipes developed by chefs with a focus on different flavors and ethnicities.

In this episode, Andy shares amongst other things:

The process they go through for introducing new recipes

How they went from a family meal plan focus to a two person meal plan focus

The logistics issues with starting a subscription meal kit service

How they’re able to manage their food inventory to minimize waste

What is most important when starting a subscription based company

The importance of getting comfortable being uncomfortable

Links from this episode:

Forks over Knives

Seth Godin

Washington Post: Meat is bad

Purple Carrot on Twitter

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Music by: Broke For Free

42 episodes