Ep: 009 - Bettina Hein - Pixability - Succesful Video Advertising

Startup Boston Podcast: Entrepreneurs | Investors | Influencers | Founders

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In today’s episode, I interview Bettina Hein, founder & CEO of Pixability, a software platform that helps brands and their agencies place video advertising on platforms such as YouTube, Facebook, Twitter, and Instagram. Bettina’s first company, SVOX, which worked on text to speech, was sold to Nuance and that technology can be found on mobile phones and cars today. Bettina was born in Berlin, attended college in Switzerland, and moved to Cambridge to become a Sloan Fellow at MIT. It was then that Bettina started Pixability at the Cambridge Innovation Center after identifying the major shift underway in the video industry.

In this episode, Bettina shares amongst other things:

Pixability’s shift from a B2C company to B2B

The sea change happening in the consumption of media

Why online advertising is still undervalued

The three big mistakes that most advertisers make

How Bettina sees video advertising changing over the next five to ten years

The three things you need to be a successful entrepreneur

How she manages a company with multiple offices around the world

Links from this episode:

Thinking Fast and Slow

Pixability on Twitter

Pixability on Facebook

Pixability on Youtube

She-E-Os

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42 episodes