Disrupter's Dilemma: Compete or Collaborate with Incumbents?

Startup Focus with Game-Changers, Presented by SAP

The buzz: “I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘No’ to 1,000 things” (Steve Jobs, Apple Worldwide Developers Conference 1997). The $1M Question for disruptive technology entrants: Compete or collaborate with the established players in your target market? But it’s more complex than that. Incumbent companies aware of newcomers’ challenges can acquire the best or disrupt themselves by exploring and rolling-in innovations on their own. Hmmm…The experts speak. Yusuf Jazakallah, Recruitment Smart: “Failure is an option here. If things are not failing, you are not innovating enough” (Elon Musk). Frederick Ronse, Ovinto: “In order for the light to shine so brightly, the darkness must be present” (Francis Bacon). Mayank Mathur, SAP: “Disruptive technology should be framed as a marketing challenge, not a technological one” (Clayton Christensen). Join us for The Disrupter’s Dilemma: Compete or Collaborate with Incumbents?