Selling Social Change: Joe Seddon's Sales Tactics for Disrupting Educational Inequality

Startup Sales

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🌟 Exciting News: We had Joe Seddon, Founder & CEO of Zero Gravity, on our recent episode of Startup Sales! 🌟
In this episode, Joe shared how Zero Gravity is working to pair lower-income families with jobs at larger corporations. Their unique approach has resulted in some incredible successes in helping students from low-opportunity backgrounds break into top universities and careers.
Key takeaways from the episode:
- Building rapport and understanding the client's workflow and challenges is essential for successful sales. It's not about convincing someone of your product's features, but understanding their needs and building trust.
- Onboarding is a critical part of the sales process, especially for big enterprise clients. It's important to transparently discuss the onboarding process and timelines as part of the sales proposal to set the right expectations.
- Startups can win deals with major companies if they connect with the right stakeholders who have a higher risk tolerance and are open to innovation.
To learn more about Zero Gravity and their inspiring work, visit their website at zerogravity.co.uk, and follow them on LinkedIn. Don't miss out on the valuable insights shared by Joe in the latest episode of the Startup Sales Podcast.
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