01: How to Get Your First Investment Check Without Asking for It - The Power of an Organic, Relationally-Funded Startup with Shannon Goggin of Noyo

Startups Unpacked

In this episode, Daniel sits down with a brilliant young tech founder, Shannon Goggin. Shannon is the co-founder and CEO of Noyo - an API platform company that builds modern infrastructure for modern healthcare systems to make them more efficient, affordable, and transparent. As she tells the story behind the startup, Shannon shares how she identified the industry need that drove her company’s vision. Highlighting the virtues of clear communication and relational networking, she offers winsome and valuable business and fundraising advice throughout the interview.

• Shannon’s backstory and early professional learning experiences (2:03)
• A Startup is envisioned: Shannon shares how she identified an industry need and envisioned the startup to meet it. (3:55)
• A Startup is born: Taking the leap of faith to launch Noyo. (7:44)
• Investors and Fundraising: Shannon wisely speaks to the importance of relationships in the fundraising process. (10:37)
• Building and developing the right team is crucial for any startup. Shannon shares practical team building advice and discusses the unique challenges of developing camaraderie in a remote work environment. (15:20)
• Appearing bigger than you are: Creative ideas for a startup to present a legitimate presence and sell their product to a fortune 500 type company. (21:37)
• Being a Female tech founder in a male-dominated business community (26:50)
• Secret weapons for Shannon’s success (28:42)

What a helpful conversation! Thanks for sharing your time and insight with us, Shannon.

Product Market Misfits is a weekly podcast that helps entrepreneurs learn more about starting companies and getting funded by sharing conversations with world-class venture-backed founders who are one or two steps ahead of you on the path to success. For more, visit us at www.ProductMarketMisfits.com