The Art of Visitor Engagement : Erica Gangsei, Head of Interpretive Media, SFMOMA

State Of The Art

In a city where the tension between artists and techies is palpable, the San Francisco Museum of Modern Art has pushed exhibitions, programs and projects that bridge the two spheres, like their inventive video series ARTIST CRIBS, their seamless museum app, and their experimental PlaySFMOMA initiative. Erica Gangsei, head of Interpretive Media at SFMOMA and a working artist in her own right, shares her thoughts on tech's place in the museum and the "art world" at large.

-About Erica Gangsei-

As Head of Interpretive Media at the San Francisco Museum of Modern Art, Erica Gangsei leads a team of multimedia storytellers to create award winning digital resources such as audio tours, video interviews with artists, in-museum interpretive gallery spaces, games, and the podcast Raw Material. As a multidisciplinary artist, she is heavily involved in the Bay Area arts community, and has volunteered her time for organizations such as the Lab, Root Division, Headlands Center for the Arts and Adobe Books. Erica also has a passionate interest in games, and is the founder of the museum's PlaySFMOMA initiative, which presents pop-up arcades, game jams, lectures, workshops, and a game designer-in-residence series. She studied Philosophy and Fine Arts and Amherst College and Sculpture at the San Francisco Art Institute.

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Cover Art by Graydon Speace