182 Elaine Pofeldt Small Business Expert Journalist and Author

Stop Riding the Pine

Elaine Pofeldt Elaine Pofeldt is an independent journalist who specializes in writing about careers and entrepreneurship. As a senior editor at Fortune Small Business magazine, she was twice nominated for the National Magazine Award for her feature stories. Elaine is also the author of The Million-Dollar, One-Person Business. "Running a million-dollar, one-person business is not a religion; it's a situation that you're in." - Elaine Pofeldt An Unconventional Way to Scale Elaine started blogging about entrepreneurs three years ago. Her book, The Million-Dollar, One-Person Business, tells about how entrepreneurs generated a million dollars before they even started hiring employees. "They [the entrepreneurs] were scaling, but they're not doing it in the same way as we were taught scaling is done." - Elaine Pofeldt How the Book Came About The inspiration came from a census statistics about non-employer businesses. They are typically small businesses that have no employees besides their respective owners. More and more people became interested in the stories of the entrepreneurs. How were they able to amass that $1M revenue? So, Elaine sought to find out and share their stories. Entrepreneurs Unbound by Convention One thing that set these extraordinary entrepreneurs apart was their ability to think beyond themselves. As Elaine put it, they're scalable thinkers. "[The entrepreneurs] don't limit themselves to a vision of their business based on what everybody else is doing." - Elaine Pofeldt They think beyond their capabilities. They think about how to get the life they want using specific methods and without having to deal with the typical challenges. To hear from Elaine Pofeldt, download and listen to the episode. Connect with her through the links below. Remember to let Elaine know you heard about her on Stop Riding the Pine! Show Links for Elaine Pofeldt: The Million-Dollar, One-Person Business Twitter SRTP Episode Affiliates Music Radio Creative Podcast Pilot 99designs If you haven’t checked it out yet, listen to our previous episode 181 Murray Priestly How to Sale and Scale your Online Business. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you! Thank you to MikeD, for providing the incredible editing for this episode. If you need to find an audio editor, send MikeD an email at [e-mail]. Thank you to our awesome sponsor, Interview Valet, A professional concierge guest booking podcast service for hosts and guests - You be the Guest, We do the Rest! Check out their new website at InterviewValet.com. This episode of Stop Riding the Pine Podcast was brought to you by InterviewValet.com Stop Riding the Pine is a lot of fun and we love sharing the shows we've done. We would greatly appreciate your assistance in helping us grow this show by not only downloading the episodes but also sharing them. Leave comments and rate our show so we can make the show even better.