The Queen of Poo


Manage episode 198035855 series 1930902
By CNBC. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Suzy Batiz had failed twice in the world of business, but she would not be deterred. A decade ago, Batiz developed an oil-based spray to conquer the one thing she hates more than anything else in the world: the smell of bathroom odor. She named her product Poo-Pourri. Annual revenues top $45 million. However, all that success was nearly flushed away by critical mistakes and a heavily marketed copycat. Learn how Batiz avoided a third bankruptcy. For one thing, she refused to be defeated, but also she believes Poo-Pourri “was already alive” before she thought of it. I’m not kidding, she really thinks that. This is not your typical multimillionaire entrepreneur…

18 episodes