CNN Digital Chief: Trump Doesn't Drive Traffic Success

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Manage episode 242358153 series 2162140
By Variety. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Politics may be all anyone's talking about these days but CNN.com traffic isn't driven by coverage of the president, according to Andrew Morse, the network's top digital exec. A broader mix of content keeps the news site humming, and new parent company AT&T is ready to power CNN to the next level.

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