Building the Perfect Blog Post: Images and Graphics | StrongStart.fm – 020

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In this episode we're going to talk about blog post images and graphics. According to HubSpot, 40% of people will respond better to visual information than plain text. Jeff Bullas has found that articles with images get 94% more total views.

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This is part of a series that started with episode 15 describing how to become great at every part of online business. That episode talked about taking a big topic, in this case building the perfect blog post, and breaking it down into component parts.

Images and graphics are quite important to a successful blog post. Images can help you tell your story or support your conclusions in a visually appealing way that goes beyond just text.

In this episode you'll learn:

  • The top three resources to read about images and optimization
  • How to find and select images and graphics for your blog posts
  • How to create your own images and graphics
  • How to optimize your images for performance and SEO

Action plan:

  1. Review the top 3 resources for images and optimization
  2. Download the keyword image and graphics checklist
  3. Customize the checklist to suit your needs


Get you free download

Links and resources mentioned in this episode:

Everything you need to know about optimizing images as a blogger
https://agileleanlife.com/optimizing-images/

15 Blog Images: Best Practices for Adding Great Pictures To Every Post
https://www.orbitmedia.com/blog/blog-image-best-practices/

Image SEO
https://yoast.com/image-seo/

Free Stock Phot Sites
https://blog.bufferapp.com/free-image-sources-list

Title Tag Optimization
https://yoast.com/image-seo-alt-tag-and-title-tag-optimization/

WP Smush Pro
https://premium.wpmudev.org/project/wp-smush-pro/

WP Retina 2x
https://wordpress.org/plugins/wp-retina-2x/

Transcript Download

Download a PDF of the Transcript

Transcript

Hey everybody, Dave Ziembicki here. Welcome to StrongStart.fm. My mission is to help you design, automate, and outsource the technology of your online business. In this episode we’re going to talk about blogpost images and graphics. This is part of a series that started with episode 15 describing how to become great at every part of online business.

That episode talked about taking a big topic, in this case, the perfect blog post and breaking it down into component parts. According to HubSpot, 40% of people will respond better to visual information than to plain text. Jeff Bullas has found that articles with images get 94% more total views than articles that don’t include images. Images are quite important to a successful blog post. In this episode, we’re going to cover three key topics.

The first is how to find and select images and graphics for your blog post. The second is how to create your own images and graphics and then the third is how to optimize your images for performance and SEO. As always, I’m including a free check list, capturing all the steps you should take for every image that you use in your blog post and that check list will be available over in the show notes for this episode at Strongstart.fm/020.

As mentioned in episode 15, one of the keys to becoming great at every topic in online business is learning from the top three resources on any given topic and then building your processes and checklist based on that learning. For the topic of blog post images and optimization, there’s three sources that I recommend and they’ll be included over in the show notes.

The first is a blog post on agileleanlife.com, about optimizing images as a blogger. This post is sort of an epic post on the whole topic so there’s tons of really good information in there. It gets pretty deep so I’ve pulled out really the essence of some of the tips in there and including that in the check list. But if you do want to sort of go to the source and get some of the background information on different image formats and you know, what the real difference this has between a JPEEG and a PNG file and things like that. It’s a good article to go check out.

The second is form Orbit Media and it’s 15 Blog Images; Best Practices for Adding Great Pictures to Every Post. That one’s good because it covers the different types of images or graphics that you might want to include in your post ranging from stock photos to infographics, to diagrams and illustrations. If you want some examples of the different types of graphics that you might include in your blog post, that article has a good summary of each of those different types.

The third is an article about image SEO over on Yoast.com and obviously, Yoast is a great resource for anything related to SEO and also that’s the company that makes by far the most utilized SEO plugin for WordPress. They have a good article there on some of the technical things that you need to do about optimizing your images. Again, we’re going to cover all the high points of this in this podcast episode.

The first episode is how to find and select images and graphics for your blog post. Now, when it comes to images, the two most important factors are finding the right image and then making sure that you have the right sort of permissions to actually use it. Obviously, just finding images on the web doesn’t mean that you have the rights or permissions to use them from the author and you definitely don’t want to get into any kind of legal issues by unauthorized use of copyrighted materials.

You want to be sure to review one of the links that I have in the show notes, which is a link to Hootsuite’s blogpost about understanding image copyrights. That article covers the basics like what is creative commons, what are the some of the other different forms of licensing of intellectual property that authors use on their materials and it basically gives you a quick summary of the things to avoid or to look out for when you’re utilizing images. I twill talk about the different types of licenses that you want to look for, and make sure that you have for all of your images before you would take them from somewhere and put them on your blogpost.

Once you make sure that you have a process in place for ensuring that you have that rights for all that images that you want to use, you can move then into deciding on what type of images and graphics that you want to include in your post. Now, minimally, you’re going to want what’s called a featured image for your post, which is the image that will show up by default and you know linked in your RSS feed and it will be what shows up if somebody uses any kind of social sharing, plugin that you might have on your site to share your post. These are the images that you're used to seeing whenever you look for different blogs or different articles. It’s going to be that main image that shows up.

Now, what gets set as your featured images, that’s a setting there and WordPress but you can also change what’s used by social media sharing plugins and things like that by using plugins like Yoast SEO and others, which let you control how your content will look when it’s shared. But generally, I like to have my featured image be what is shared by default just to save the time and effort of having to go in and look at that on every individual post.

Now, for the featured image, you have several choices. In my case, I basically create a title image template an then I use exactly the same format all of the time. Others will select a specific image or photo that is unique to each blog post, and then there’s a hybrid approach using the same layout for every post but maybe varying the colors, fonts, or just including a portion of an image in addition to the normal branded template that you might have.

Now I’ve seen very successful blogs with all three different approaches so I don’t think anyone is particularly better than the other so it’s really just a styled decision and what you want to do with your particular brand and content. Now while I do use sort of a standard title image for all of my post, I do try to include at least one additional full sized image inside of my posts. The reason for that is so that when I use social sharing tools and scheduling tools like CoSchedule or Meet Edgar, I usually have at least two full sized images to choose from so I can create multiple social media post about the same blog post and I’m on always showing exactly the same image or the same headline every time one of those tools sends out a post about that article.

The next images that you might want to think about are supporting images to use inside of your content. Now, as we covered in episode 19, you want to break up any long sections of text with different content types and images are great for accomplishing that. What I mean by that is if you’re going to have a block of text that’s going to take up the whole screen on somebody’s phone or browser, you probably want to look for some small half recorder width images to put into that block of text that are relevant to the content in that section but that are going to break it up a little bit and make the page more visually appealing to the reader.

Finally, in addition to images, you might want to use an illustration, a diagram, or an infographic in your content as well. Where do you find or how do you create all of this images? Well, the first place to look is your smart phone, with the high quality cameras that are in nearly every phone these days, many of us have you know, thousands or tens of thousands of images on our phone and out of tens of thousands, even the worst photographer is likely to have a couple of good ones in there.

Now, I’m not personally this organized yet, but I would suggest is you know, daily or weekly going through all the pictures on your phone and then tagging or moving those that are really good into some form of a library. Yeah, since I’m in the Adobe ecosystem, this is what Adobe Light Room is all about but this could just as easily be a photos folder on your computer or your phone where you just take the time to go in to the really good ones and put a few tags on there. Maybe talking about the topic or maybe do a star rating or some kind of ranking system so that you can sort and search and find the really good images and photos that you’ve taken.

Now what if you aren’t a great photographer? Well as I’m sure almost everybody knows by this point, there’s a large number of stock photography sites out there like Pixabay and Unsplash and a whole bunch of others that have moved well beyond what I call the stereotypical stock photos of overdressed office workers, standing around a white board or anything like that. You know, the types of photos that have given stock photos a bad name. Today there are really incredible images out there in a lot of cases, freely available to use and reuse, that you can really use to sort of jazz up your blog post and amplify your content.

In the show notes, I’ll provide a link to a list of all the free stock photography sites that are out there and then there’s also paid sites, which in some cases may have higher quality images but in general, the differentiators for the paid sites is, they include convenience factors like allowing you to create saved libraries or integration with other tools.

I mentioned you know, being sort of in the Adobe ecosystem there, I have adobe stock as a part of my creative cloud subscription and I do use that for a fair amount of my stock photos that I include in blog post. What’s really interesting is some of this sites are moving beyond just photos into video clips and illustrations and animations and things like that.

A lot of them are turning into stock collections for all different forms of multimedia. Just with all the free and paid stock photo sites out there, you’ll find more than enough images to use in all of your post. Now, there may be cases there where you want to create your own images or graphics, in a lot of cases, you may want to create some kind of custom illustration or a custom infographic related to your content and luckily, in the last five years or so, number of tools that have come out and have made this achievable even for non-designers.

As powerful as all the adobe stuff is and the other professional tools that are out there. The learning curve for those is huge and not really worth the time unless you’re a professional designer. Sio for creating your own images, there’s much simpler tools like Canva and 10 different iterations of tools that are very similar to Canva and they make creating nice looking illustrations quite easy.

You know, there’s hundreds of templates to start from and then from there, it’s mostly drag and drop to customize. You know, by no stretch of the imagination, am I anywhere near a professional designer but generally with Canva, I can scroll through, find a good template, do a bunch of tweaks and customizations. Within 10 or 15 minutes, I can have a pretty good looking illustration that is great for again, sprucing up the content of your blog post, maybe visualizing data or just giving the more visual of people out there that might be reading your blog post, something that’s going to make the content stick in their minds a little bit better.

As you get up in the, some more advanced scenarios like infographics and charts. Those can be made in Canva and similar tools, but there’s also infographic specific tools out there such as Venngage, Piktochart and others. Now, if you think infographics are going to be a big part of your content strategy, then the paid tools might be worth a look as they enable features like embedding and share codes and stuff like that so that you could let people embed your infographic inside of their site. But it will provide a link back to your original content and so forth. A lot of those tools have some other bells and whistles that are very specific to infographics.

So if you think you’re going to be doing maybe more than one a month or something like that, it might be worth it looking at something beyond Canva and specific to infographics for that particular type of content. Once you’ve either decided on the images you’re not going to use from a stock site or you’ve gone off and used one of the tools that we talked about to create your own, the next step is how to optimize your images for performance in SEO.

Now, image optimization is a big topic and it can get pretty nerdy fairly fast but it’s also one that’s perfect for the checklist approach that I’ve been recommending in this series. Because there’s really only about 10 or 15 things that you need to know and they’re all relatively simple to do or enabled by tools and plugins and the main thing is just making sure that you do it consistently for every image that you upload to your WordPress site.

The two most important aspects of image optimization that we’re going to cover here are the image size and the image metadata. Now, image size is important for a couple of different reasons. We obviously want our readers to see a nice high quality image that’s not pixelated but at the same time, we also want to keep the file sizes as small as possible so that our pages don’t take five, 10, 15 seconds to load if they’re packed with dozens of 20 mega pixel images and so forth.

Now, one thing that complicates this topic a little bit is the increasing prevalence of retina displays from Apple or generically just very high resolution displays that are now showing up on computers and iPads and Microsoft surface, et cetera. Those devices require much higher resolution images so that they can actually be displayed properly. If you don’t do this, you know, the alternative is basically taking a normal resolution image and then when it’s displayed on those devices, the device has to basically multiply the size of that image. If it does that from a low resolution version, it’s obviously going to get pixelated and you lose a ton of detail and it’s just not going to be a very good experience at all for your readers.

In today’s world, generally, you actually need two versions of your full sized image and then away on your site to display the right ones at the right time on the right devices. So you don’t want to serve up a retina sized image if somebody’s using an old laptop, running at medium resolution. You’re just going to be downloading a much larger file than necessary, which is going to slow your page load time. Then you’re also going to put some cycles on both your site and the user system in terms of resizing it down for the lower resolution display. For that case, you want to serve up a size that’s perfect for that device.

On the flip side, if somebody’s got a high res iPad or a Surface or something like that, you don’t want to serve them up the low res image because again, it’s going to blow it up and make it look pixelated and not be a good experience. So properly sizing your images can be done in two ways. One is sort of the manual do-it-yourself approach and so in that model, you can basically determine the full width of size of an image inside of your WordPress theme. The easiest way to do that is you basically pull up your blog, pull up any blogpost that you have today that has an image in there and that if you go into the developer tools and then you right click and do and inspect on that page if you’re in chrome.

What you want to do is hover over the image and then what you’ll see is the size of that image container and basically, that’s going to give you the width and depth of the image container at that point. So on a lot of blogs, you know, this might be 500 pixels wide or 600 or 800 or something like that. If you really want to size your image perfectly so that you don’t have to have the browser or your WordPress installs sort of resizing images on the fly, that’s one way you can inspect and find out what the exact size requirement is for your particular theme.

The other thing you would have to do is, you know, for each image, before you upload it, you’d have to run it through some kind of online compression tool like tinypng.com or something else that’s going to go compressed the file size of your image without losing any image quality. Now that sounds good so far but what you hopefully are realizing here is that if you do it this way, you’re not going to have the retina sized images for retina and high DPI displays, you need images that are at least 2X the dimensions of the non-retina images.

Then once you do that, you need to have something in placed that’s going to tell WordPress which one to serve up to which user based on what type of device they’re coming from. Unless you’re a hardcore developer, that is way too much messing around with WordPress and code that you’d have to do all the time to make that model work.

The second and much more preferred way to manage the image size and the optimization is through the use of some WordPress plugins. The two that I’m going to recommend here are, one is for image compression and then the other is one to help with those retina images in terms of figuring out which ones to utilize and which ones to serve up for your readers.

The two plugins that I use and recommend are WP Smush Pro and WP Retina 2X. Now, there is a free version of WP Smush, it’s sort of hard to say, but it doesn’t provide as much control over the configuration and it doesn’t have all the features of the pro version. In a lot of cases, I know a lot of people don’t like to go for sort of the paid plugins. If there’s a free one available. But generally, I do like to have the features and the support that the paid plugins usually provide.

So in this case, for a variety of reasons, I go with that pro version. With pro you can basically bulk compress all the images on your site even those previously uploaded and so if you’re sitting on a blog and you go on for a couple of years and you haven’t really dug into this image optimization topic and your site has hundreds of images already up there, this plugin’s great because you basically install it and it can go into its settings and just say, “You know what? Go back and compress every image on the site.” Depending on how many you have, it could take 10 minutes, it could take an hour but it’s going to go through and really save you a lot of space.

In addition with Pro, you can also choose between lossless and lossy compression. What that means is, in a lossless scenario, those compression algorithms will not result in any degradation of the image quality at all. They compress things by compressing metadata, removing maybe things that aren’t required in the actual file of the image itself but in terms of the actual image quality in a lossless scenario, those algorithms are not going to make any visible or even invisible change to the quality of the image.

Lossy compression really varies quite a bit. So it varies from methods that are basically invisible to the human eye. So it does result in some loss of image quality but because of the viewing distances and sizes of pixels and things like this, you know, it’s basically going to be invisible to the user. All the way up to very high compression where you may have a reduction in either the image quality or the color depth of the image or something like that.

Now, obviously, the tradeoff there is the more compression you turn on, especially in the lossy scenario, the benefit is you’re going to get significantly smaller file sizes but then obviously the tradeoff is, you know, you might lose some image quality in that process. So it’s going to be up to you as to what is most valuable to you. You know, the page load speed which would weigh you towards maybe higher levels of compression or the overall image quality where you’ll just go basically as good as you can go in terms of compression without affecting the overall image quality.

On my site, I generally upload high resolution images and in the next section where we talk about retina, I’ll explain why and then I use inside of WP Smush, they have a setting that’s called Super Smush Compression, which is basically lossy compression but without any real visible difference. So it is little — it is lossy but it’s right at the quality end of that spectrum, if that makes sense and so I might say right now running about a year and a half, I have about 500 total images and I’ve had WP’s Smush go through and compress everything and that’s reduced the total image media library by 47%.

So if you think about just on the average image of being half the size that it used to be, that’s significantly improve the download times on all of my pages because I am basically cutting in half the amount of data that has to be downloaded by the reader. Now the final thing to think about here is a little bit more of a site wide question than it is image specifics but that is what’s called Lazy Loading of Images.

Now what that means is using a plugin or a setting so that when someone is browsing your pages or opposed, it delays loading any images on that page that would be off screen because you haven’t scrolled down far enough yet. So what I mean by that is imagine you have a page and if you hit the page down button, let’s say you’ve got five page downs that you could do inside of that post.

What lazy loading means is, the only images that is going to load at the very beginning of you post is only those that would be visible on the screen that you are looking at before you start scrolling and then if you scroll and hit the page down button as more and more images would come into view, it only loads those images at that time.

So the benefit of that is you’re not having to wait for all of the images in your entire post to download. Your page gets to be faster because it is only going to be downloading those ones that are visible on the part of the screen that the users are looking at that point in time. Now again, this is a plugin thing and there’s a bunch that do this for WordPress. You can search for lazy load. On my site I use a caching plugin called WP Rocket and that is a setting that is part of everything else that WP Rocket does. It is just a quick checkbox, you turn on lazy loading and then that is basically automatically there for all of the content on your site.

The second plugin to talk about related to image sizing is WP Retina 2X. Now this plugin is pretty cool because basically what that does is it helps you determine when and what devices to show your higher resolution retina images versus more of the standard size images that you would use for the non-retina devices. So the way this works is you need to upload a higher resolution version of your images.

So generally if you have any image and you upload like a 2000 pixel by 2000 pixel, that’s generally going to be big enough for full size on retina devices and so what happens here is you upload a high res version and between WP Smush and WP Retina which are designed to work together, what’s going to happen is you’re going to have some retina versions of your images at 2X resolution and then you are going to have normal resolution versions. What will happen is depending on the device the user and your audience is browsing from, WP Retina is going to decide okay which version of the image should be rendered to that user? In that way, you are always serving the one that makes the most sense for the particular device that they’re on.

So again, those two plugins work hand-in-hand and they are designed to work together to serve up the optimum image for your particular users and their devices. So to summarize the topic of image size we’ve covered three things. The first is uploading high resolution image and then ensuring that WordPress and your plugins create both the retina and the full size images and all the different image sizes that are required from your theme.

The next thing that you’ve got something in place either doing it manually before you upload or using something like WP Smush to make sure that you are compressing all of your images and then deciding between lossless and lossy compression and then the third thing is making sure that on your site either via plug in or any other method that you are enabling the lazy loading of images so that you are not requiring all images to load on your entire post, even though the users are only seeing the first page of it. So again, the steps for doing this are going to be captured in the checklist that I am providing associated to this episode and you can find that checklist over on strongstart.fm/020.

Then second area of image optimization is your image metadata. Now in this case I don’t mean the metadata on the original image file like the date of the location or the camera lenses and settings and all that stuff that might be information stored on the actual file itself. What I mean is the file name, the title that you give in WordPress, the caption, the alternative text and the description. So these are the things that you fill out when you upload a new image to your WordPress media library.

Now the reason these are important is related to image SEO, or search engine optimization and in the show notes, I’ll include a couple of links to the SEO topic there but for your image file names, you want to make them descriptive. So what I mean by that is if you have an image coming off of your phone or something like that. It is usually called something like DSD12345.jpeg or something like that and obviously there is no context or understanding of what that name means. So what you want to do is rename the images that you are going to be upload and make sure their filename is something descriptive.

So I usually use a phrase or even a whole sentence where each word is separated by a dash. Now why is that? Well, it’s because the file name is something that Google and Bing and other search engines take a look at when they are trying to figure out what is the context or relevance of this image versus the written content that is on the page and if your image file name is DSD12345.jpeg, that’s really not giving them anything to go on.

If your image name is something related to the topic of your post and descriptive of the image itself then that is something that they’re going to use a signal for putting some context around your search rankings. Now once you’ve got the file name set and you go to upload it into WordPress, that’s where the rest of the metadata comes into play.

Now the image title in WordPress isn’t really used by the search engines, so that one is not really super critical. But I still fill it out pretty much with a descriptive name. Usually I just take the file name and take out the dashes and then that becomes the image title and the only reason why I found for me I take the time to do that is because it helps when you are in your media library and you want to do a search of what’s in your media library, it’s going to help you find your images better if you’ve got those descriptive titles in there.

Now the metadata that is important though is the caption and the alt text and those are very important for SEO and then also for accessibility to visually impaired readers of your blog posts. Studies show that captions are read of the process that most readers do when they are scanning a post and deciding whether they are going to read it or not. So in the previous episodes on headlines and blog post structure and copywriting, what we talked about is the vast majority of readers scan the headlines, the titles and subheads of a post all the way through the end before they decide whether they’re actually going to dig in and read that post or not.

And so the interesting thing is obviously in addition to headlines, the things that capture reader’s attention as they’re scanning are your images and then images that have captions basically draw the reader into at least reading the caption to see what the image is about and what it’s context is in relation to the rest of the content. So in a lot of cases it does make sense to put captions on your images. Now my case, right now I don’t use captions all that much even though I probably should.

So this is something where the value of checklists comes in because in my checklist now, I’m going to add a line item about making sure that I put a relative caption on at least a few of the images in each of my blog post. So that’s basically an example of using a checklist to enable continuous improvement. You know I’ve noticed a little bit of a gap in my process. I’m going to go update my checklist and then from there on if I use my checklist every time, I’m going to make sure that I wind up having some captions on these images. Captions are taken into account by search engines. So that is another reason why you want to include them on there.

Now when I talk about optimizing for SEO I’m obviously not talking about stuffing tons of keywords into all of these different pieces of metadata that we’re talking about. If your keyword is relevant to describing the image or the caption or the alt text for the visually impaired then great, put your keyword in there. But generally, you just want to use natural phrasing and basically just put in there the text that actually makes sense for providing the right context. If you try and over stuff keywords in there, a lot of these search engine algorithms are basically going to use that as a negative instead of a positive one so you don’t want to go overboard here.

Now the alternative or the alt text is really important and not a whole lot of people really understand where this is utilized. So the reason alt text is important is that it’s important for the visually impaired. So if someone is partially or fully blind, obviously they are not going to be visually reader the text of your site. So those folks use tools and browsers that basically either speak the content to them or give it to them in something other than visual form.

So that they can understand what’s the content of that particular post. So what happens in those tools when the content gets to an image? Well what they look for is the alternative text and so instead of an image what the visually impaired are going to receive is a description of that image if the alt text is populated. So if you don’t populate your alt text, then they’re not going to even really know that that images was there. Or they are basically going to get a blank and it just says “Image in blog post”, or something like that. So that is not very helpful to that portion of your audience.

So generally for all of my images, I do put in and fill out the alt text and usually I’ll just do it, something like it will say “image of a screen shot showing XYZ feature”. Or image of this company’s logo or something like that. Something to give the visually impaired an understanding of what is in that piece of content and what that image is trying to say. So if you put the image in for a particular reason, if it’s making a certain point or it’s backing up the text of your blog post you want to make sure that is captured in the alt text so that for the visually impaired they are getting the same benefit of that context.

Then the secondary effect of alt text is that it is also important for SEO because again, it’s another set of text that the search engine crawlers can use to try and figure out what is this image about and what is its relevance to the rest of the content. Now behind the scenes in WordPress there is a bit more metadata that’s usually invisible to all of us, and SEO plugins like Yoast let you configure some of these stuff such as how the image can be shared on social media, how the images are described in your XML site map and so on. So that stuff gets relatively technical. In general, you don’t really need to understand too much about that. From my site, I use Yoast SEO premium plugin and that basically lets me make any changes here on a per post basis, as well as preview what my post is going to look like on social media.

So as an example, if I want to see what it’s going to look like if somebody clicks the “share to Facebook” button on my blog post, you can go into Yoast, if you have premium version, go down to the social sharing tab and you can take a look at what it’s going to look like on some of the different networks that are out there. So you will see exactly what it is going to look like on Facebook and if you want to change things like maybe show a different image on Facebook than your featured image, that plugin lets you do that. But it’s also in control of your XML site map. So it’s going to make sure all the right metadata is in there as well.

So again at this point, between the sizing and the optimization, a couple of the other things we have talked about. The end game, it’s only about 10 or 15 different steps that you really need to think about for each of your images and again, if you build up a standard checklist of those items and just make sure that’s part of your default process for building your blog post, this really fades to the background as just some very basic stuff that you just have to get into the routine of doing habitually.

So that brings us towards the end of this topic. Now at this point, you know why images and graphics are important, where to find them, and how to create them and then once you have your images, you also know the importance of image size and metadata and the impacts on both dispute of your site and it’s ranking in search engines. This episode was another one fairly danced with references and checklists and so forth. So I encourage you to head over to the show notes at strongstart.fm/020 for access to the checklist for this episode and links to all the other resources that I have mentioned in here.

You can put this episode into action by reading the top three resources that I’ve linked to, customizing the processes and checklists that I provide you, and deciding how much of this to do yourself, outsource or automate and this one in particular because it’s relatively simple is very easily outsourced. So you could easily have a scenario where you create a folder, you have the images in there for, let’s say you want to put five images in a blog post that you are working on, you can just drop the original high res versions into a folder on your computer and if you have a virtual assistant, it’s very easy to give them the checklist that I’m going to provide you and say, “Hey, for every image in this folder, go do this 15 steps.” Rename it, compress it, upload it, put the right metadata on there in WordPress.

And then basically when you’re ready to be doing the final authoring of your blogpost, you just go to your media library and you’ll know that the right image is in there, if you implement the plugins that I’ve talked about, that compression and the retina and all that stuff is basically going to be automatic. All you need to do is insert that image into your post and you’re good to go. So this is a great one for saving a lot of time but while making your blog post that much better on a consistent basis.

So I want to thank you for joining me today. If you’ve been enjoying the content here on StrongStart.fm it would help us out greatly if you could give us a quick positive review over on iTunes. My goal is to help as many people as possible reach their goals so we need to spread the word. I’d also like to encourage you to join my free membership academy. In addition to easy access to every download and free resource that I have created in the last two years, you also get an exclusive member content and access to my private Facebook group. So to join us, head over to strongstart.fm/joinfree. Thanks and we’ll see you next time on StrongStart.fm.

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29 episodes available. A new episode about every 10 days averaging 31 mins duration .