Expert Session: Brian Stempeck

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Brian Stempeck is the Chief Client Officer for The Trade Desk. He recieved his masters degree from North Carolina University and has worked at The Trade Desk for over 8 years, overseeing many different facets within the organization.

The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.

In this session, Brian gives a clear and understandable description of programmatic advertising, along with examples and why it is important from an industry perspective.

Links:

Original Video Presentation: https://www.stukent.com/expert-sessions/intro-to-programmatic-advertising/

The Trade Desk's Website: https://www.thetradedesk.com/?utm_source=ta_stukent&utm_medium=referral&utm_campaign=ta_programmatic_advertising_101

66 episodes