Social Listening: What You Need To Know As A Marketer


Manage episode 240603501 series 2535114
By Trevor Erikson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Tori has works for IBM as a social business manager.

Have you ever asked yourself how you can possibly listen to all of the different conversations going on about your brand or topic of interest online?

In this expert session, Tori is going to share some of her tricks of the trade as well as the tools she uses to help grow the IBM brand and social media footprint online.

Watch the original video recording here:

66 episodes