Manage episode 227928567 series 1029970
DOPE stands for Do Once, Publish Everywhere.
I recently launched a new online course, and I wanted to share with you some of the lessons learned, as well as thoughts and comments from my launch.
I talk about 3 things:
1) Perceived Value 2) Turning 1 media format into 3 3) Urgency, Scarcity and Exclusivity - or USE, as I like to call it
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