The Dreaded Unsubscribe. And Selling is not Evil - Ep #79


Manage episode 223219627 series 1029970
By Ravi Jayagopal. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

And if you get to the root cause of the fear of making offers, that in turn comes from the fear of people unsubscribing.

A lot of us are scared to sell stuff, make offers, because we think if we sell stuff, people will unsubscribe, they will mark our emails as spam, they will hate us, they will trash us on social media.

In short, a lot of marketers fear the sky will fall on their heads if they make offers to their list. And they are so terrified of people unsubscribing. Trust me, that included me as well at one point, and such thoughts do pass through my head even today. So it's not unusual for marketers to worry about the dreaded unsubscribe.

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88 episodes