Episode 091: Crisis Preparedness Expert Melissa Agnes

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By Jamy Bechler. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Agnes is a coveted speaker, commentator, and adviser to some of today's leading organizations faced with the greatest risks.

In 2015, she gave a TEDx talk in Los Angeles where she discussed the secret to successful crisis management in the 21st century. Agnes is the editor of the Crisis Ready Blog, a contributor to Forbes, and a go-to source for the press, with recent coverage including the Wall Street Journal, VIBE Magazine, USA Today, and many others. As a university guest lecturer, Agnes teaches crisis management in university courses around the world, including at NYU and McGill.

In today’s episode, we discuss:
  • The difference between issues and crisis
  • How to prepare for the inevitable crises that will come your way
  • Building your brand on social media
  • What to do when an issue or a crisis occurs
  • How Southwest Airlines and United Airlines handled crises differently

Website: MelissaAgnes.com

Instagram: @MelissaAgnes

Twitter: @Melissa_Agnes

Email: melissa@melissaagnes.com

Facebook: Facebook.com/MelissaAgnes

LinkedIn: Linkedin.com/in/MelissaAgnes

Youtube: Youtube.com/c/MelissaAgnes

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Today’s podcast is brought to you by audible – get a FREE audiobook download and 30-day free trial (new subscribers only) at www.audibletrial.com/SuccessIsAChoice. Over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player. Our friends at audible are offering a free download of some of our past guests including Todd Gongwer, Kevin Harrington, Lolly Daskal, Bob Burg, Amy Morin, Michael Burt, Larry Winget, and Pat Williams. Take advantage of this great deal by visiting www.AudibleTrial.com/SuccessIsAChoice.

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