22 – Marketing Your Hotel on Instagram

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By Travel Media Group & Ryan Embree, Travel Media Group, and Ryan Embree. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this episode of Suite Spot, we discuss one of the fastest growing and most popular social media platforms in 2019, Instagram. On the heels of another exciting innovation from Travel Media Group’s product development team, we introduce the addition of Instagram for hoteliers as a part of our social media solution. Host, Ryan Embree, is joined by Jason Lee to talk about how hoteliers can leverage and implement Instagram into their digital marketing strategy. Jason shares what type of content should be shared by hoteliers on their business accounts and how to use the Instagram analytics to sharpen their efforts. Ryan and Jason also share their thoughts on influencer marketing and whether it is a good fit for hotels. If you are looking to learn more information about creating an Instagram for your hotel or want to submit a question for future episodes, call or text 407-984-7455. Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Ryan Embree: Okay, hello and welcome to another addition and episode of the Suite Spot. And today we are going to be diving into Instagram. You've heard us talk on this podcast a lot about tons of social media solutions for hoteliers, Facebook, Twitter, Pinterest, but we really haven't explored in that much depth about Instagram. So I thought this would be a good opportunity to really talk about this because it's one of the fastest growing social media platforms out there and businesses are starting to leverage that they're, they're figuring out how to leverage that. And today I am joined by Jason Lee who is a huge proponent of Instagram for hoteliers. And uh, most recently we have actually launched, Instagram for hoteliers as a part of our social media solutions. Is that correct? Jason Lee: That is correct. Yeah. We, um, now have the ability to post directly to Instagram through our console as well as pickup all of the properties, Instagram posts that they're posting on their own that other people are posting on their page or, or mentioning them. And then also all of the analytics that go along with that, putting comments that come in from that. And actually recently as today, we were actually pulling video, so video actually into the console as well. So really exciting. Ryan Embree: That's awesome. Congratulations to you and your team. You guys have really been busy with, you know, the new launch of custom social and then adding this to kind of that social media arsenal for hoteliers is really going to take it to the next level. So that kind of transitions me into my first question. Why Instagram? Why did you feel like Instagram was necessary? Jason Lee: I mean it's really an obvious next step in the evolution of our platform because it is influencing travelers. And so that's really what we look at. What's influencing travelers? What's influencing people to, to take trips? What's influencing people while they're on a trip? And when you look at Instagram and it hits all of those things straight on, including, um, a little bit of a younger set as well. I think the social media platforms are constantly evolving. And you look at Facebook now, and I think I've said this before, maybe even on this show, but I feel like Facebook has almost a utility, you know, it's like a place where there's news and there's a place where their people are posting. There's still a massive amount of people on it. But in terms of personal engagement or entertainment inspiration, I think Instagram is coming out up front. What's interesting too also I think is that Facebook maybe has a little bit of a black eye because of some of the things that have happened from priva...

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