64 – Marketing Your Hotel on Linkedin

Suite Spot: A Hotel Marketing Podcast

In this episode of Suite Spot, we announce another exciting update for 2020: the addition of LinkedIn to Travel Media Group’s social media solution. Host Ryan Embree is joined by the leader of the product development team, Jason Lee to discuss this powerful B2B social platform. Jason shares what makes LinkedIn unique from other social platforms and how hoteliers can leverage LinkedIn for lead generation and potential revenue streams. Ryan and Jason talk about the evolution of LinkedIn since the beginning of the pandemic and the role it will play in corporate and group travel recovery in 2021. This episode is a great starting point for developing a successful LinkedIn strategy for any type of hotel. If you are looking to learn more information about Travel Media Group’s social media solution, now featuring Linkedin, or want to submit a question for future episodes, call or text 407-984-7455. Suite Spot Podcast · 64 - Marketing Your Hotel on Linkedin Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone, welcome to another episode of the Suite Spot. This is your host, Ryan Embree, got a great episode for you today. Very familiar guest and voice on the Suite Spot with me, Jason Lee, Vice President of Product Development and Technology. And when you hear Jason with me, it typically means an exciting announcement, and we have one for you today. We're going to center our entire episode around this topic and that is the new addition to Travel Media Group's social media solution, Linkedin. Jason, welcome to the Suite Spot, tell us a little bit about this new update. Jason Lee: Awesome. Thanks for having me Ryan, and you know LinkedIn it's such an interesting outlet from a social media perspective because I think you have this sort of grouping of social media outlets like Facebook and Instagram and Twitter, that are really designed for sort of - I hate to say leisure purpose because there's advertising other things that happen on there - but it really is sort of like, I flip through my feed, I maybe get news on there, I get updates from friends, and I see images, and I kind of go down that road. When I go to LinkedIn, it's something different. This is business to business contacts. This is me maybe reading pieces about the industry that I'm involved in, that I know recruiting happens there. There's all sorts of things that happen on LinkedIn that don't happen really anywhere else. And yet it is very similar to other social media outlets in that you can create content and you can do things and interact with an audience that might have interest in the thing that you are talking about or the business that you belong to. So I think that's what makes LinkedIn really special and really unique and extremely important to hotels right now, as we're hopefully going into the post-COVID time and hotels are starting to look at what sort of market segment is corporate today, at my hotel. What is it and how is it going to happen? Where am I going to get it from? Are people going to come back and start traveling again? Are there going to be meetings again? How soon does that happen? And what are things that I can do at a local level utilizing tools like LinkedIn to maybe spearhead that effort. So that's what I think the importance of LinkedIn is. I know it's kind of like a bigger umbrella kind of statement about it, but I believe that's where a really interesting strategy can develop going after corporate and group business using LinkedIn as a platform. Ryan Embree: Yeah and I want to talk about that strategy a little bit, because I think, for me, when I think of LinkedIn,