Should you change your strategy in this crazy environment? - Ed Pluchar

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Manage episode 258076273 series 30940
By Toby Salgado. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

JUST LIKE YOU i WANT TO TRY AND GET A HANDLE ON WHAT'S HAPPENING AND MORE IMPORTANTLY WHAT'S GONNA HAPPEN SO THAT i AM BEST SITUATED TO BOTH MAKE SOME MONEY IN THIS ENVIRONMENT AND HOPEFULLY HELP OTHERS ALONG THE ROAD.

I AM TALKING WITH EVERYONE IN THE INDUSTRY FROM COACHES TO THE GUYS THAT ARE DOING 500+ DEALS AND EVERYONE'S PREDICTIONS ARE WILDLY DIFFERENT

ARE WE GOING TO SEE ANOTHER 2008? DOUBTFUL---THE BANKS BALANCE SHEETS ARE MUCH STRONGER TODAY AND THE FED, LOCAL MUNICIPALITIES AND BUSINESS ALL ALLOWING PEOPLE SOME TIME TO READJUST

WHEN IT COMES TO REAL ESTATE---i THINK THERE HAS BEEN A LOT OF MONEY ON THE SIDELINES THAT HAVE BEEN WAITING FOR AN OPPORTUNITY TO BUY. i ALSO THINK THERE IS A LOT OF FEAR ON MAIN STREET-------THERE ARE PEOPLE THAT HAVE SECOND HOMES THAT WILL SELL--THERE ARE A LOT OF PEOPLE THAT HAVE BEEN ON THE FENCE ABOUT SELLING THEIR PRIMARY HOMES HTAT WILL TRY AND BEAT THEIR NEIGHBORS TO MARKET.

AT THE END OF THE DAY-----WHENEVER THERE IS FEAR IN A MARKET PEOPLE ARE GOING TO REACT INSTEAD OF RESPOND. THERE IS A BIG DIFFERENCE IN A THOUGHTFUL RESPONSE AND A KNEE JERK REACTION. i WILL TELL YOU THAT FEAR IN A MARKET PROVIDES A TON OF OPPORTUNITY

I ALREADY SEE TOP PRODUCING AGENTS PULLING AD SPEND BECAUSE THAT THEY WERE FEARFUL----INSTEAD OF WAITING AND RESPONDING TO ACTUAL DATA------THEIR FEAR OF AN UNKNOWN FUTURE IS LITERALLY DRIVING THEM TO MAKE DECISIONS THAT THEY OTHERWISE MAY NOT

I SEE OTHER PEOPLE TAKING A WAIT AND SEE ATTITUDE. THEY ARE WAITING ON THE ACTUAL DATA BEFORE THEY MAKE ANY DECISIONS. THESE ARE THE ACTUAL BUSINESS PEOPLE-----LARGE FORTUNE 500 COMPANIES MAKE DECISIONS BASED ON DATA AND MODELS

THE LAST GROUP OF PEOPLE IS KIND OF WHERE I FIT IN. THESE ARE THE PEOPLE THAT ARE DOUBLING DOWN ON AD SPEND---THEY PLAN TO SUCK UP MINDSHARE AND MARKET SHARE WHILE OUR COMPETITORS ARE LEAVING VOIDS. I PERSONALLY AM IN THE MIDDLE OF SELLING A FEW OF OUR RENTALS TO HAVE SOME EXTRA FIREPOWER READY TO HOP ON THOSE OPPORTUNITIES IF AND WHEN THEY ARISE. I AM NOT LOOKING TO DIG IN----IM LOOKING FOR OPPORTUNITY---THOSE LITTLE BLUE SPACES IN THE MARKET THAT HAVE OPENED. tHERE ARE GOING TO BE A TON OF PEOPLE MAKE BOATLOADS OF CASH DURING THIS TURMOIL. I WANT TO BE ONE OF THEM---I WANT YOU TO BE ONE OF THEM.

THIS SOMEHOW JUST TURNED INTO AN ADVICE SECTION---WE ARE HERE SO HERE ARE MY THOUGHTS.

  1. I WOULDN'T BE CUTTING AD SPEND JUST RIGHT NOW---ITS TOO EARLY IN THIS CURVE
  2. I WOULD BE DOUBLING DOWN ON COMMUNICATING WITH MY DATABASE OR SPHERE OF INFLUENCE. THAT MEANS EMAILS, CALLS AND LETTERS------TONS OF UPDATES DURING THIS TUMULTUOUS ENVIRONMENT
  3. TRY SOMETHING NEW. IMPLEMENT A BRAND NEW MESSAGING DELIVERY PLAY--THAT COULD BE VIDEO, THAT COULD BE A PODCAST--WE'VE BEEN HELPING PEOPLE LAUNCH AND RUN THEIR OWN PODCASTS FOR YEARS--YOU CAN CHECK THAT OUT AT VIRALKAST.COM

I WILL TELL YOU THAT IN AN ENVIRONMENT LIKE THIS YOUR GO TO WILL ALWAYS BE OUR DATABASE. wHEN IS THE LAST TIME YOU SENT OUT A DRIP CAMPAIGN? iF IT'S ANYTHING LESS THAN 30 DAYS AGO---YOU NEED TO TALK TO YOUR DATABASE/SPHERE TODAY--RIGHT NOW. iF YOU HAVEN'T SEEN OUR EMAIL TEMPLATE LIBRARY GO CHECK IT OUT AT COPYANDPASTE.COM

The last thing that i will say is that this virus is making us think about the way we work and interact and there is no better time than to be completely virtual. That's one of the reasons that I choose exp realty---they give you more tools--better splits and are completely virtual. I've joined a strong group of coaches and top producers and if you want to join me---I would love to talk with you---call my cell right now 619-301-0823

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