Turn Customers Into Raving Fans - David Meerman Scott


Manage episode 251247628 series 2581580
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The future of marketing isn’t about attracting customers...it’s about attracting FANS.

There’s a seismic shift in marketing coming in the 2020s. People are becoming overwhelmed by nonstop superficial online communication, they want more - true human connection. When you can build that, you no longer have customers...you have raving fans.

Listen out for:
  • The surprising thing that happens at puberty (besides the obvious) that made you a lifelong fan of the teams, brands and bands you still love today
  • Why building a customer community is crucial to your future success
  • The Neuroscience of ‘The 4 Levels of Proximity’ and how to leverage it to build true human connection
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38 episodes