Turn Customers Into Raving Fans - David Meerman Scott

37:20
 
Share
 

Manage episode 251247628 series 2581580
By Mindvalley. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
The future of marketing isn’t about attracting customers...it’s about attracting FANS.

There’s a seismic shift in marketing coming in the 2020s. People are becoming overwhelmed by nonstop superficial online communication, they want more - true human connection. When you can build that, you no longer have customers...you have raving fans.

Listen out for:
  • The surprising thing that happens at puberty (besides the obvious) that made you a lifelong fan of the teams, brands and bands you still love today
  • Why building a customer community is crucial to your future success
  • The Neuroscience of ‘The 4 Levels of Proximity’ and how to leverage it to build true human connection
Like this episode?

Leave us a review on iTunes. Tag us @Mindvalley on Instagram or Twitter

Resources

Get your copy of Fanocracy - https://www.fanocracy.com/

38 episodes