632: How Cultural Representation in Product Development Helped Greentop Gifts Founder Jacquelyn Rodgers Launch a Successful Business

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When Jacquelyn Rodgers couldn’t find wrapping paper and holiday decor that featured a Santa Claus of color for her son, she sprung into action creating one of her own. And though she already had a full-time job, her passion project quickly turned into a full-time business with the launch of Greentop Gifts. Jacquelyn and her husband want to create a brand where families of color can see themselves reflected while bringing diversity to the holiday deco category via their Clarence Claus product line. On this episode of the Support is Sexy podcast, Jacquelyn shares how to find a void and be bold enough to fill it, the importance of storytelling for your brand and knowing when it’s time to bring in some support.

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