SETH GODIN ON PRICING, VALUE, NICHES, & CONTENT CREATION FOR AGENCIES

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By Jason Swenk. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Wonder what the Godfather of Marketing thinks about the trajectory of the agency space? The one and only Seth Godin is on the show delivering massive value on everything from determining your value to the network effect to creating a line out your door.

Seth Godin is the author of amazing marketing books, including bestsellers like This is Marketing, Purple Cow, Permission Marketing, All Marketers are Liars -- just to name a few!

Major takeaways from Seth: 11:11 - There are 2 ways to figure out your value. 15:11 - How niching down will win you more business. 18:00 - The tension we need to cause change. 21:50 - What is the network effect? 24:54 - Creating a line out your door.

I'm so appreciative to have Seth on the show... you'll see in this video I'm a little *star struck* :) But, you would be too! I loved every minute of this interview and I know you'll get tons of value from watching it start to finish.

Please leave your comments below and tell me what your best takeaways were from it. Also, drop your questions below so we can cover those in a future video.

======================================================= Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals. Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.

SCHEDULE TUES & THUR VLOG #SwenkToday Q&A from my digital agency audience

Ask me A Question http://jasonswenk.com/askswenk

Podcast Wednesday: (Digital Agency Interviews) https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1 or http://smartagencymasterclass.com

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Music by epidemicsound.com

174 episodes