Go offline with the Player FM app!
EP #83 - Reto Lämmler: Q&A On Pricing Tips And Tricks
Manage episode 265262871 series 1259851
Timestamps:
2:05 - Why do startups need a pricing strategy?
7:55 - Recurring revenue vs One-time fees
18:40 - How the buyer persona influences pricing
32:28 - Maximizing revenue
37:41 - Are discounts a good idea?
About Reto Lämmler:
Reto Lämmler is the CEO and co-founder of Testing Time, a recruiting platform for usability test users. Some of Reto’s previous ventures include: Xellery, a cloud-based collaboration service for Microsoft Excel, which was sold to expressocorp.com and RememberTheName, an app for learning names in your address book. At doodle.com, Reto gained international startup experience as VP Product Management. He holds an MAS in Interaction Design and a BSc in Computer Science.
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!
394 episodes
Manage episode 265262871 series 1259851
Timestamps:
2:05 - Why do startups need a pricing strategy?
7:55 - Recurring revenue vs One-time fees
18:40 - How the buyer persona influences pricing
32:28 - Maximizing revenue
37:41 - Are discounts a good idea?
About Reto Lämmler:
Reto Lämmler is the CEO and co-founder of Testing Time, a recruiting platform for usability test users. Some of Reto’s previous ventures include: Xellery, a cloud-based collaboration service for Microsoft Excel, which was sold to expressocorp.com and RememberTheName, an app for learning names in your address book. At doodle.com, Reto gained international startup experience as VP Product Management. He holds an MAS in Interaction Design and a BSc in Computer Science.
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!
394 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.