Manage episode 231371543 series 2104486
Mike Adams is the author of Seven Stories Every Salesperson Must Tell.
AS founder and CEO of The Story Leader, Mike helps their clients grow revenue by systematically leveraging the most important human communication mechanism – Story.
Having worked for organistions such as Nokia, Siemens, Motorola and Spotless Group, Mike’s significant global experience and leading of sales teams has put him into a unique position where he is qualified to talk about all things sales and leadership.
During the conversation Julian explores Mikes book in detail from a leadership lens.
Episode highlights include:
- Why Mike decided to write this book
- How stories can change our minds and how the mind has a natural language
- The simple story framework and how we can use it to build connection
- How we can learn from other people’s stories