Episode 3: Implementing a Visioning Process in Your Business, with Ari Weinzweig

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Ari Weinzweig is CEO and co-founding partner of Zingerman’s Community of Businesses, which includes Zingerman’s Delicatessen, Bakehouse, Creamery, Catering, Mail Order, ZingTrain, Coffee Company, Roadhouse, Candy Manufactory and the newest business—Cornman Farms. Zingerman’s produces and sells all sorts of full flavored, traditional foods in its home of Ann Arbor, Michigan to the tune of $60,000,000 a year in annual sales. Ari was recognized as one of the “Who’s Who of Food & Beverage in America” by the 2006 James Beard Foundation and has awarded a Bon Appetit Lifetime Achievement Award among many recognitions. Ari is the author of a number of articles and books, including “Zingerman’s Guide to Better Bacon” (Zingerman’s Press), “Zingerman’s Guide to Giving Great Service,” “Zingerman’s Guide to Good Eating” (Houghton Mifflin), “Zingerman’s Guide to Good Leading, Part 1: A Lapsed Anarchist’s Approach to Building a Great Business,” and “Zingerman’s Guide to Good Leading, Part 2: A Lapsed Anarchist’s Approach to Being a Better Leader.” “Zingerman’s Guide to Good Leading, Part 3; A Lapsed Anarchist’s Approach to Managing Ourselves,” was released in December of 2013. “Zingerman’s Guide to Good Leading, Part 4; A Lapsed Anarchist’s Approach to the Power of Beliefs in Business” is scheduled for release in 2016.

What you’ll learn about in this episode:
  • How Ari lucked into a great career of entrepreneurship and what his journey has looked like
  • Ari’s visioning system and how he teaches others to be visionaries
  • What Zingerman’s vision looks like
  • Embedding emotion and goals inside the vision
  • Who to include in the creation of different visions
  • The research the core of this vision system came from
  • How Zingerman’s initially implemented the visioning system and how it has evolved since then
  • The seminar where Ari teaches the visioning system
  • Where the strategic planning aspect fits into the system
Ways to contact Ari:

50 episodes available. A new episode about every 8 days averaging 28 mins duration .