Doing Content Marketing The Right Way With Joe Pulizzi

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By Dr. Diane Hamilton. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

As a small business, how do you compete with free content or exclusive content from big companies? All you need to do is to take a step back and look at your strategy, not the execution. Discover your audience and their pain points. Do it in a way that is unique to you. Then market it, your audience isn't going to magically find your content. There needs to be a plan for your execution. Learn more about content creation with your host, Dr. Diane Hamilton and her guest Joe Pulizzi. Joe is the founder of The Tilt. His company helps content creators transform their business into content empires. Learn the importance of market research so that you can build the right audience. Once you have that audience, then you can start monetizing. Join Diane and Joe to learn all you need to know about content marketing today!

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