The rock-star accessory every businessperson should have

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Taylor Swift has one; Kanye West shares one with Kim Kardashian; and this week we have one too. If you want to be a star in business, should you have one as well? Scroll down to this week s episode to find out.

Your clothes say something to other people about who you are and more importantly how you think. Find out how clothes can support your story or sink it in this fascinating and funny chat with personal stylist Lynne Stockdale.

Lynne Stockdale, Personal Stylist
You shouldn t be judged on your appearance but it happens. Lynne Stockdale

Listen to this episode if

  • You ve been missing out on sales or a promotion at work
  • You suspect the way you dress might not be sending out the right message
  • You want to know how the way you dress affects what people think about what you re saying

Clothes are part of the message

If you re in any doubt your choice of outfit tells a story about you, imagine how you d feel if your financial planner turned up to a meeting in tracksuit trousers and a wife beater.

Clothes are part of how we communicate about ourselves to other people. This week s guest helps clients make sure they re sending the right message with how they look.

From online video to national TV in one makeover

Lynne Stockdale, personal stylist (Stylishyou.com.au), points out that these days you don t even have to leave the office to have people judging you on your appearance.

Lynne worked with a life coach who, like many of us, featured in videos on her website. Lynne s personal styling tips were powerful enough to take her client from web videos to a regular spot on national television.


Podcast transcript

Steven Lewis:

[0:00] The other day I was in Mosman, and houses in Mosman, if you don t know Mosman here in Sydney, are fairly expensive. I was outside this house that I guess would be between $3 million and $4 million. It was an open house, the house was for sale.

[0:16] Outside there was this middle-aged real estate agent and his scruffy, shabby, ill-fitting suit. But what I particularly noticed about him was he had this cheap scuff black shoes, the kind of shoes that men wear because they are really trainers but they allegedly look like they are leather and they don t need to be polished.

[0:40] I thought that it was really interesting, that if I was going to buy a $4 million house I would expect the real estate agent to be standing outside looking sharp and prosperous and somehow congruent with the house.

[0:54] It made me think I would really like to get a personal stylist on the show. Because the show is about stories. The show, for those of you who don t know, is Talemaking. I am Steven Lewis from Taleist, a content marketing agency here in Sydney. In this podcast, we talk about all the various ways in which we tell stories.

[1:17] Of course we tell stories in the things that we write and the things that we say. But there are lots of ways that we send signals about who we are and where we are from, and our clothes are one of them.

[1:27] So, I was really excited to come across Lynne Stockdale, who s a trained image consultant and personal branding coach, with over 15 years experience in London and Australia. From retail banks, store operations and retail training.

[1:42] In case you think that working with Lynne is going to be just about what s in fashion this season, Lynne also will be bringing to you her life coaching and NLP qualifications.

[1:52] On her website and on her LinkedIn profiles she said something that really resonated with me, obviously, as I have just said. That is that she believes your clothes and you image send a message about who you are well before you said anything.

[2:07] Speaking of well before you said anything , Lynne, I ve been talking for some time now and you ve been very kindly sitting here. Thank you for coming to Talemaking.

Lynne Stockdale:

[2:12] Thank you, Steven.

How your clothes tell a story

Steven:

[2:14] So Lynne, what do you mean by that? That your clothes and your image send a message about who you are before you ve said anything.

Lynne:

[2:22] Basically how you dress does send a message about who you are. When I work with clients, it s all about bring out your unique personality on the outside. So, when you dress and when you get dressed in the morning, that s how you bring out who you are. That s how you express yourself.

[2:41] People make an impression of you within the first seven seconds of meeting you. So, that s the message that you are giving out. That s why my work is so important. That s why I love what I do.

Dressing for work

Steven:

[2:51] You say it s about your unique personality. In my case, it s probably fair to say I ve quite a large personality. I ve worked in corporate Australia. If I d turned up at work in a bank wearing a clown suit, [laughs] it probably wouldn t have gone over very well.

[3:08] Everybody there was wearing white shirt, gray trousers, maybe a blue shirt, and a suit jacket. How do you bring out the unique personality there?

Lynne:

[3:18] It can be quite challenging. What s really important there when I work with people, we talk about things like their personality. For you, if you have quite an outgoing personality, that s really important. For you, when you are getting dressed in the morning, you need to be reflecting that.

[3:33] I would say, in a corporate environment, I would do things like your tie, your pocket square, maybe even like a funky pair of socks or something, to really to bring out your personality, so that you are unique, and you are being seen in a different way, instead of looking exactly like everybody else.

Steven:

[3:49] Is that subtle? Because I have worked with people who thought that the Donald Duck tie was the way to express their personality. I will admit too, in my early 20s, thinking that a bow tie was the way to bring out my great personality, and also accentuate my gut. Is it subtle? How crazy is the tie going to be, to bring out the personality?

Lynne:

[4:13] It has to be appropriate. The Daffy Duck tie is inappropriate, it s not the kind of thing you want to see in a corporate environment. What I do as well, we talk about how do you want to come across?

[4:23] Do you want to come across as being professional, confident, skilled in what you do? Do you want people to pay attention to what you say, rather than thinking about the tie that you are wearing, that it s inappropriate? It s those kinds of things as well.

[4:35] We don t want to detract from the work that you do, and how important that is as well. There s a lot of things that go into it.

Steven:

[4:42] In the book, I don t know if you ve read it, American Psycho. He is a psychopathic killer, but a very well-dressed psychopathic killer. He has a principal that if he gets complimented on his clothes in any way, he immediately throws the clothes away.

[5:00] Because his philosophy is the clothes should be accentuating him, and part of a whole package, but you shouldn t be able to put your finger on the fact that it s that belt. That s what doing it. Is it the same? Do you have to look at the total package, that you don t want people going, Oh, your tie is amazing, constantly?

Lynne:

[5:18] I actually think being noticed, and for all the right reasons, is important. You don t want people to notice for the wrong reasons. Sometimes I ll work with people, and they ll have items in their wardrobe that I ll say, They are just too bold. They are completely overpowering you.

[5:37] They ll say, I wore this to a Christmas party, and I got heaps of compliments on it.

Steven:

[laughs] [5:40]

Lynne:

[5:41] The thing is, is about people might love the color, and they might think the design is fantastic, but on you, it s just not great. I always say, Did you wear the dress, or did the dress wear you? That s what it s about. You want to be noticed, but not for the wrong reasons.

Steven:

[5:55] Is it easier for a man, for instance, who works in a corporate environment to dress appropriately, but in a way that reflects their personality, than it is for a woman? Because it always seem to me that the range of possibilities for women, are so much greater than for men.

Lynne:

[6:14] Yeah, absolutely. In the corporate environment, for women it s the same. It s suits, it s skirts, blazers. It s the same kind of thing. It can be harder in a corporate environment to present yourself well. I have worked with cooperate women quite a lot, and the range of what s out there is quite limited.

[6:33] The real key with corporate is to have a few quality pieces. That s where you can really make the difference. Items that fit really, really well. That s the most important. For men, it s exactly the same.

[6:43] I actually think for men it s easier, because there s an easy formula to create there. There are certain shops that do it really, really well, and I would just stick to those shops, and keep it really focused.

Steven:

[6:55] I speak as somebody who s probably never successfully, on his own, matched a jacket with a shirt, with a tie. How is it we make so many mistakes, do you think? What is it that people are blind to in dressing themselves, in a fairly rigid environment?

Lynne:

[7:18] What are they blind to in a rigid environment? It can get a bit boring. They find it boring. A lot of people think, It s just work. It s just my work wear. I m just going to set my uniform up, hang it up, I ll take it out. I haven t really put much effort into it.

[7:34] That s the thing. People don t put a lot of effort into that wardrobe that you are going to wear five days a week. They ll spend all their time on the weekend wear. Look, I work with people who do it the other way around as well.

[7:45] It s just like that, Oh, it s just my work suit. It is important to say, It is your work suit, and what kind of impression do you want to give at work, and making sure that that suit does communicate that message?

Steven:

[7:58] What range of message can, say a suit, convey? My wife and I were recently on the property buying circuit. It would be safe to say that on the whole, you can spot an estate agent at 300 yards, because they do seem to dress in a very similar style.

[8:21] It s like they get their real estate license, and somebody says, Here is where you buy the sharp suits. What I m trying to say is, what is the range of options that s available to people in Standing out ? How is a suit not a suit in that sense?

Lynne:

[8:41] It s definitely going to be down to the fit. The fit of the suit is the most important thing. Those are investment pieces. The rest of it is down to obviously shoes. I call them accessories, but the tie, the pocket square, the shoes. Shoes should always be clean. One thing that people also tend to forget about, is grooming. It s so important

Steven:

[laughs] [9:02] I m feeling so self-conscious now.

Lynne:

[laughs] It s part of the package. It all ties in. Being well-groomed, and you do see a lot of real estate agents that absolutely nail that look. Their shoes are polished, the car is perfect, their pocket square, the tie. Everything just really works really well together. There is definitely a Real estate look, yes. [laughs] [9:04]

Steven:

[9:26] It also sends out a message that says you are sharp, in every sense of the word. I can see that if you were in I suppose if I turned up wanting therapy, for instance, and my therapist was dressed like a real estate agent, I might feel a little bit less of the touchy-feely.

[9:45] Do you see that sort of situational mistake that people make? They just think a good suit, for instance, is going to work in every circumstance?

How dressing differently can help women get promoted

Lynne:

[9:54] Absolutely. I work with women a lot, who can tend to be dressing quite girly, and quite feminine at work. They don t understand why things might not be going as well, when they are trying to go for promotions, and things like that. I see a lot of those inappropriate dressing.

[10:13] If I was working with someone who is a counselor, you don t want to be in a power suit. You want to come across as approachable, you want people to feel like they can share things with you, and they feel really comfortable with you straight away. We would never do anything corporate.

[10:26] I work with a lot of coaches as well, and it s exactly the kind of thing we do. Yes, they have corporate wear, because they are doing presentations, and workshops, and that kind of things, and networking events. When they are working with clients, we have to take it down a little bit, so that they feel approachable.

Steven:

[10:40] Do you find, when you are explaining that to people, I suppose because they are an unapproachable person to start with, and they see themselves as approachable, and don t see themselves frightening. Do they have trouble understanding that their clothes are making them seem a certain way, that is not reflective of who they are?

Lynne:

[10:57] Most of the time when people come to me, they actually see value in it already, or they understand that they are doing something wrong, or they feel that there s something in them that says, I m not quite doing myself any favors. I m doing something a little bit wrong. People have said it to me, or I m just picking it up.

What sort of person has a personal stylist?

Steven:

[11:15] It s been clear from talking to you, that it s not just celebrities who have stylists. What s the range of your clients? Who are the people who come to you?

Lynne:

[11:27] It s really interesting. When I first started this, I thought it would be people who would be considered quite wealthy, or whatever. I work with just ordinary people, but it s people who do see a value in it. They see a value in their personal brand, they see a value in expressing themselves.

[11:42] They want to be seen, they need to be seen. They are presenting their business. Absolutely, they are ordinary people but they see a value in actually investing money in that, because ultimately, it is an investment. It really is.

[11:58] It s a big time investment, as well as money. It s also quite affordable, in the sense that ordinary people do see a value in it, and are able to afford it as well.

The process of working with a personal stylist

Steven:

[12:09] You said it s big time investment. I can totally see how it would be a big financial investment, as I m pretty sure you are not taking people to Kmart for a walk around. In terms of time, tell me what is the process? Somebody comes to you, and how does it go from A to B?

Lynne:

[12:28] We ll start off with really sitting down, and having a chat about lifestyle, what they do for a living, what their goals are, what are the things they really want to get out of that session. Because every single person has something different.

[12:40] Often when we actually sit down and have that chat, in actual fact, something else would come out of it, and they ll say, Oh, I actually didn t realize that. I actually need to have a few more outfits to do that in as well.

[12:52] Particularly around the questioning that I have. I have a certain set of questions that I ll ask to get the right answers, and that s where the coaching background comes out as well, which I find really helpful. It starts off with the color consultation.

[13:06] A color consultation is the most important part of any styling session, because no matter how much you invest in your wardrobe, if it s not in the right color, it won t have as much of an impact. I feel that wearing the right colors, is the number one thing.

[13:22] Once we do that, it takes us into the next step, which is going through the wardrobe. At the same time, we ll look at body shape. I don t tend to get too caught up in body shape. There are certain things, and certain ways that you can accentuate your body shape, and I ll stick to those tips.

[13:37] We then do have a really fun quiz, where you discover your unique style personality, which is actually really fantastic, because it means that we find out your unique personality, and how you want to be seen by the world.

Steven:

[13:51] When you say Style personality, what are they Like, clown ?

[13:56] [laughter]

Steven:

[13:58] real estate agent? Do they have names?

Lynne:

[14:00] Yeah, they have names. You have your top three. You ll come up with them. Say, something will be like classic, dramatic, and relaxed. [laughs] It is quite funny. What I do, just to make it even more fun, because they are fun sessions as well, I attach a celebrity to it.

[14:17] I ll know, by age group as well, what kind of celebrity they are really going to relate to. A lot of women relate to someone like Olivia Palermo, Kate Middleton, Amal Clooney, people like that, who are very, very stylish. Then, we ll work with that look.

[14:31] [laughter]

Steven:

[14:32] I m just loving it. I m just trying to think, can you be Kate Middleton on a target budget ?

Lynne:

[laughs] [14:36]

Steven:

[14:37] that s your problem, isn t it? I interrupted you. You get your style personality. Having decided that you are Kate Middleton, do you go after the shops, where if Kate Middleton lived here in Sydney, Kate Middleton would shop in?

Lynne:

[14:54] Before we do that, we go through the wardrobe. We pull out all the stuff that is First of all, this is in the wrong color. Then we ll start creating outfits.

[15:03] If going to networking events is the most important thing for you, and that s why you need outfits. If going for interviews is the most important thing, what are the interview outfits that we can now start creating.

[15:12] While we are doing that, I m creating a list of things that are must have items. It could be just a white shirt is going to create five new outfits. A great pair of black pants, a great suit, or something, is going to create a whole lot of new outfits out of that. We ll do that.

[15:26] I then go away and create an online look book on Pinterest, which is fabulous. I ll do that. We then start really honing it down, and creating a signature look, creating that capsule wardrobe that is all quite well coordinated. If there s a need for shoes, or whatever, we ll list all that as well.

[15:43] Usually, a week or so later, we meet up at the shops, we review what we are going to go through. Then, from all that information that I ve gathered in the first session, I ll then know which shops are the best ones to go to. I ll also go before hand, and make sure that I ve picked out items before we get there.

Steven:

[15:59] Is this for men and women?

Lynne:

[16:01] Yes. Both men and women. Mainly women though. [laughs]

Steven:

[16:04] Because I could have a capsule wardrobe, I have no idea what that is

Lynne:

[laughs] [16:09]

Steven:

[16:09] as you are describing the process, it sounds like several rings of Hell to me.

Lynne:

[laughs] [16:13]

Steven:

[16:14] There was going through my wardrobe. There was trying to find out what a capsule wardrobe is. There s going shopping That just sounds horrendous to me.

[16:24] That s me there, but do you find that a lot of men are willing to, are interested in, or is this something that wives and girlfriends give them as last resort? [laughs] Someone is coming to the house darling.

[16:37] [laughter]

Lynne:

[16:39] Surprise! Actually, to be honest, there aren t that many men. There are way more women, way more women. They are much more interested in it.

[16:52] Also, I find men are open to it when they are doing it, but they tend to talk about it a lot afterwards, whereas, women are quite happy to talk about it, and share their experience, and that kind of thing afterwards as well. They are very private about their experience.

Why do people go to a personal stylist?

Steven:

Do you find, then, with a lot of these women, you mentioned it might be that they are not getting the promotions that they want.

[18:22] There s been a trigger event that has led them to look at their wardrobes, and the way that they are presenting themselves to the world?

Lynne:

[18:31] Always. There s always, usually some sort of change, some sort of movement in their lives. Sometimes they ve lost a lot of weight, and sometimes they are getting back on the dating scene. A lot of time they are building businesses, they are starting to go for interviews.

[18:47] They are wanting to make some change in their life, and they are feeling like this if going to be the way for them to actually do it. It s going to be part of the way that they are going to make those changes.

The unexpected thing your clothes might be saying about you

Steven:

[18:57] There would of course be the argument that it s terrible that anybody wouldn t get the next job, because of the way that they dressed. That if you are going for a job, man or woman, you should be judged on your intellectual ability to do the job, not on your presentation of yourself, in terms of your clothes. What do you think of that as an argument?

Lynne:

[19:21] I absolutely agree with you, you shouldn t be judged on your appearance. Unfortunately, it just happens. It does happen, and it sometimes actually, subconscious as well. I remember ages ago, a couple of years ago, I did a course, and it was quite a big investment.

[19:37] The person who came up to do the training, was dressed in an outdated style. Which is why I always say it s not about fashion, however, it is about being current. Because for me, that s a subconscious message saying, My ideas are out of date. I m not taking care of my appearance. Or, I m not taking care of my clothing, and all that kind of thing.

[19:59] For me, it just sends that message that you are a bit out of date, you are not really vibrant, and keeping up to date with things as they are happening. That s a subconscious thing for a lot of people as well. It s not necessarily conscious, essentially, but that definitely happens.

Steven:

[20:16] People are judging you on some level. Do you find it [inaudible 20:20] your clients have identified that they are being judged, but perhaps can t put their finger on what it is that they ?

Lynne:

[20:25] Exactly.

Steven:

[20:26] they are sending out? Have you had a situation where somebody you ve redressed, or refreshed, has gone on to success that had been eluding them otherwise?

Lynne:

[20:38] There s a few success stories along the way, and one really stands out to me. I worked with a women coach. She coaches females as well. She does a lot of video posting. It s the big thing at the moment. Everyone is doing a lot of video posting on their websites.

[20:58] She was doing a lot of that kind of thing, and wanted to revamp. She wanted for her brand to be aligned with her clothes as well. After we worked together, she actually ended up signing a media deal as well, which is so fantastic.

[21:14] The thing is, with the clothes, is she was already confident. It just gave her the extra confidence, and made her also look like she had everything together. She had a real succinct look going on, and that s what really makes a difference.

Steven:

[21:29] Of course, everybody is unique, but would you say that time and again, you see the same set of mistakes being made by men or women, or both, or different mistakes for men and women?

Lynne:

[21:42] The biggest mistake I see people make is wearing black. People because they get afraid. [laughs]

[21:49] [crosstalk]

Steven:

[21:50] wear my black jeans.

Lynne:

[21:52] It s OK to wear black, but I just think some people use it as a default, and they become less adventurous, and less able to try. They don t want to try anymore, so they wear black. Their whole wardrobes are full of black, and I can understand that because there s just a lot of black in the shops as well.

[22:10] It s really important if you can wear Everyone can wear color, and it s really important to have a go with it, and express yourself in that way.

Steven:

[22:19] You say that one of the things you do, is help people with their colors. Is it hard for you to switch it off? Is it a little bit One sometimes wonders if you are a psychologists, whenever you are at a dinner party, you are a narcissist, [indecipherable 22:35] espago

Lynne:

[laughs] [22:34]

Steven:

[22:35] as you go around the table. Do you find yourself going, No! No! Not the pink ?

Lynne:

[laughs] [22:40] I m going to say no to that.

[22:44] [laughter]

Steven:

[22:45] In a very unconvincing way, I would have to say.

Lynne:

[22:49] It can be awkward. Sometimes when I meet up with friends, they ll say, Oh gosh, I made an extra special effort today. You think, Please don t do that. You don t need to do that. I m not judging people at all

Steven:

[23:01] I bet you are.

[23:02] [laughter]

Lynne:

[23:05] Never.

[23:06] [laughter]

Steven:

[23:09] Is it easier to be stylish with money?

Lynne:

[23:13] I actually think you can do it on a budget as well. Definitely. There are a lot of options out there. There are a lot of tricks and things you can do. Accessorizing is one of the biggest ways. You can keep a wardrobe updated in winter, scarfs, jewelry, all that kind of thing.

[23:30] Someone said to me, there was this quote, and I hope I can get it out in the right way, but something along the lines of, Only rich people can afford to buy cheap clothes. It s that kind of thing. Save up for the investment pieces, and they will last you for years.

Steven:

[23:45] Do you find for yourself that there s constant pressure, that you can t leave the house in a pair of tracksuit bottoms?

Lynne:

[23:50] Absolutely. Yes.

[23:52] [laughter]

Lynne:

[23:53] I once went to a friend s birthday party when I was first starting out. I ll never forget this, because I will never do it again. I wore a shirt, and I was running a bit late, and I thought, Oh, I think it looks OK. It s a little bit creased.

[24:07] I went to the party, and of course she d been telling all her friends that, My friend is a stylist, and those kinds of things. One of the girls came out to me and she said, Oh, you, her friend. You are the stylist. I was just shrinking, thinking, I just wish that I ironed this shirt. Ever since then, yes, I do have to make an extra special effort, definitely.

Steven:

[24:25] How much time do you spend yourself, updating yourself, every season?

Lynne:

[24:30] You would actually be surprised at how small my wardrobe is. It s very, very capsule. What I tend to do is, I mix a lot of things together. I make sure that practically, almost every single item can be worn together. Of course, I have a signature look, and signature way of dressing. That means that a lot of the pieces coordinate very well.

Steven:

[24:53] How do you find business? Is it word of mouth, for you to get things out to a networking? What works?

Lynne:

[25:01] Obviously, referrals. That s my biggest way. I do a lot of networking as well. I try to get out there as much as possible. I do a lot of talks as well. I m doing a talk this evening at a gym on, Dressing for your body shape, to a group of personal training clients. I did a talk, a couple of weeks ago, at a dating workshop. Dressing for dates, that

Steven:

[25:26] Undressing?

Lynne:

[25:27] Not undressing. No.

[25:28] [laughter]

Steven:

[25:30] That s not

Lynne:

[25:30] That wasn t part of it.

Steven:

[25:31] not a part of the service.

Lynne:

[25:32] No. Also I ve done a talk to a group of people who were going through a public speaking course. How important it is to have your signature brand, when you are out there, and they are doing their talks.

Steven:

[25:45] When you say, signature brand, again, from a bloke s point of view, I don t know how I would carry off a brand. I can understand the idea of having one. To me, it would be just having a lot of white shirts, and a lot of gray suits, that would then be your brand.

[26:03] What do you mean by having a brand? How can you have a brand across a range of different outfits? That s probably a very man, ignorant question.

Lynne:

[26:11] You already have a brand. You definitely already have a brand.

[26:15] [laughter]

Steven:

[26:16] Of boots and jeans. [laughs]

Lynne:

[26:17] You have a formula. You have the things that you like, and you have a way that you dress already. You already have a foundation of something there. That s what I do as well, when I work with people. It s finding out what their foundation is, because that s where they go, where they feel comfortable.

[26:36] Try to get people to step out of their comfort zone, but also finding out If it works, that s great, and let s try to find ways to enhance it.

Steven:

[26:43] Have you ever had anyone in tears, when you look at her wardrobe and say, No. No. No. No. Let s just walk away from this now ?

[26:49] [laughter]

Steven:

[26:50] The capsule is the bin.

[26:51] [laughter]

Lynne:

[26:52] Not when I ve actually been there, but maybe when I left

[26:54] [laughter]

Lynne:

[26:56] I was having a laugh with someone on the weekend, we were going through her wardrobe, and she was saying, I don t mind. Just be honest. There were certain ways in saying, We can do better than that. That s the language that I did use. [laughs]

Steven:

[27:13] I think back to myself, when I was at school, in what was then called lower sixth form, I dressed incredibly badly. I had this epiphany over the summer, that it was not actually mandatory to dress incredibly badly.

[27:30] That I could in fact spend a bit of money, or some of my parent s money, on some better clothes, and look better, and I did. I looked so much better when I went into upper sixth form, that it was much remarked upon, and was actually quite embarrassing.

[27:45] Is there a moment where you take somebody who s dressed really badly, and they d walk up to work on Monday, and they are certainly the Brigitte Bardot of St. George Bank? Is that too much? Is there a transition that people need to go through, with all the ladies walk in looking fabulous on Monday?

Lynne:

[28:03] They are so excited to wear their new clothes, and get themselves out there. A lot of people would be like, I m so excited I don t know which outfit I m going to choose to wear on Monday, when I go to work.

[28:14] I get a lot of that feedback that they walked in, and people just said, What have you done? You look amazing, and you ve transformed yourself. It s fabulous. If people notice, I wouldn t worry about it.

Steven:

[28:26] Can everybody look fabulous, or are some people beyond hope?

[28:29] [laughter]

Lynne:

[28:31] I actually honestly believe everyone can look fabulous. There is a way for everyone to achieve that, definitely.

Steven:

[28:38] Do you ever say to somebody, Maybe before we go shopping, the gym.

[28:42] [laughter]

Lynne:

[28:43] Never.

Steven:

[28:44] Really?

Lynne:

[28:45] No! This is about owning who you are, being who you are, accepting yourself as you are. If you ve been to the gym, you ve lost a lot of weight, that s great as well. For me, this is about, I want a hundred percent make you feel amazing, exactly as you are right now.

Steven:

[29:01] Now, the people have gone, Oh my God. I m probably terrible. [laughs] She sounds nice, and that she s not going to tell me that I m too fat and too ugly to look good. How can people find you to work with you?

Lynne:

[29:13] They can find me on my website. It s stylishyou.com.au. My most popular package is the exclusive personal branding package, which is the whole package that goes together.

Steven:

[29:25] Excellent. Lynne, thank you so much for coming on.

Lynne:

[29:27] Thank you. It s awesome.

Steven:

[29:29] You have been listening to Tale Making, a podcast from Taleist. You can find out more about the show, links to Lynne, and access to our exclusive subscriber library of bonuses, at taleist.com. That s tale, as in telling tales, T-A-L-E-I-S-T.com.

[29:49] I ve been Steven Lewis. My thanks to Lynne Stockdale for appearing today and not Genuinely, I don t think she judged me for answering the door in boots. Please, I hope to see you at taleist.com. I ve been Steven Lewis, and until next time, thank you for listening

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