Transformational Marketing Blueprint - Like - Tales of Marketing Transformation E029


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By Dr Jürgen Strauss. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We have initiated a conversation with our target audience, how do we now nurture that fledgling relationship?

The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.

In this episode, we'll cover the LIKE phase, where we continue conversations with our dream client and nurture the relationships. The four steps of this phase are:

  1. Earning Attention as the visitor wants to learn
  2. Starting a deeper relationship
  3. Nurturing that relationship
  4. The Sale

Listen to the podcast to learn more.

Show Notes and Blog

Tales of Marketing Transformation

36 episodes